Publish Asia 2012
Visual
Title
Date and Location
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10 Apr 2012 - 12 Apr 2012BaliIndonesia(English)
Registration
Price
Before 10 Feb 2012
CEO Conference
WAN-IFRA Member: SGD 1440
Non Member: SGD 1800
Advertising, Newsroom & Printing Summits
WAN-IFRA Member: SGD 1080
Non Member: SGD 1440
After 10 Feb 2012
CEO Conference
WAN-IFRA Member: SGD 1620
Non Member: SGD 1980
Advertising, Newsroom & Printing Summits
WAN-IFRA Member: SGD 1260
Non Member: SGD 1620
Learning Workshops
Workshop Only
WAN-IFRA Member: SGD 540
Non Member: SGD 720
When Booked With Conference
WAN-IFRA Member: SGD 360
Non Member: SGD 540
Partner and Sponsors
Kindly supported by
Sub title
Publish Asia 2012
504 participants from 35 countries gathered in Bangkok for Publish Asia 2011 for three exciting days of learning and networking. For 2012, WAN-IFRA's Asian committee has selected Bali, Indonesia as the venue.
Photos of Publish Asia 2011
Publish Asia 2012, with the theme of Shaping the Future of News Publishing, will feature four concurrent conferences;
The CEO conference
Advertising Summit Asia
Newsroom Summit Asia
Printing Summit Asia
The four conferences will be supplemented by learning workshops and several networking functions including a welcome reception and a golf tournament. The prestigious Asian Media Awards will be presented at the Gala Dinner.
Post event tours will be available for participants to enjoy the well known sights, the pristine beaches the famous hospitality of Bali and its people.
For more information:
WAN-IFRA Asia Pacific
25 International Business park
#04-110 German Centre
Singapore 609 916.
Tel. +65-6562 8440. Fax. +65-6562 8441
For questions related to Publish Asia Conference, Publish Asia Expo sponsorship and speaking opportunities
Gilles Demptos at gilles.demptos@wan-ifra.org
Information
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CEO Conference
This conference for senior management executives, aims to cover business issues, trends and case studies that are current and relevant to Asian publishers. The objective is to provide tangible ideas from around the world that can help position your media company for growth and improve bottom line.
Session 1. Global media trends and trend setters
World review of trends in media consumption, and learning lessons from mature markets.
Opening Keynote address
Hot Trends in news media publishing
Industry experts present the latest trends in editorial, advertising, production, and digital media.
Session 2. Taking news publishing to the next level
The media constantly changes, along with society. The challenge for successfully managing a newspaper company consists in driving this perpetual transformation while maintaining growth levels. In this session, CEOs and media experts will share their experiences on key issues that media leaders must currently address.
Multimedia business efficiency for a sustainable future
Multimedia development at a leading regional newspaper group, with a focus on business model and organisation (including the implementation of work flow and technology designs). Maintain profitability while developing an understanding of customer behaviour and then implement product strategy.
Turning around an old newspaper into a leading multimedia brand
Adapting to the challenges of the digital era not only implies a change of processes and business models but also to impose a shift in the way staff, readers/users and customers perceive your media brand. Lessons from a successful cases study.
Developing profitable independent media in a challenging environment
Some Asian developing countries such as Myanmar, Cambodia or Vietnam offer a challenging environment for media companies because of severe press freedom restrictions and a fragile advertising ecosystem. Independent media are however emerging in these countries and implement inspiring development strategies.
Session 3. Is “social” the name of the game?
Viral marketing: Why care about the social media hype?
What role can traditional media play in the new advertising landscape? How can marketing use social media to strengthen the relationship between the audience and the brand?Facebook, twitter, Google+… Is social media the silver bullet for media?
Content syndication and advertising strategies for news media brands on social networks. Using social media for addressing new and younger audiences.
Hyper-local publishing: the future of social media on print
Can newspapers remain the leading social media at the hyper-local level? Case study from thriving community newspaper network.
Session 4. The power of print
Print is still king of the hill for most Asian newspapers. This session will present the latest technical and commercial innovations that can boost your print advertising revenues.
Print advertising – The key to our future in a digital obsessed world
How to capitalise on the fashion and growth of digital in a symbiotic relationship with core high yield print revenue?
Usage of superior paper grades on coldset machines without dryer
Technical issues - Editorial and commercial prospects
Variable promotional content opportunities
Recent developments in inkjet technology allow newspaper to grow their business with the printing of variable promotional content in line.
Session 5. New business models for news
Is the traditional media business model already dead? Despite the cataclysmic changes sweeping the industry, the core competence of ‘content production’ hasn’t changed. This session will explore some of the new models for generating more revenues from newsrooms through case studies and expert presentations.
How to build a community around your publication
From Twitter and Facebook, to crowdsourcing and gathering readers’ photos, to community events: newspapers now have abundant ways to interact with their readers online as well as face-to-face. How can editors best create communities around their publications, and how can they benefit most effectively from what these communities have to offer?
Session 6. Shaping the future of news publishing
The future of newspaper advertising
5 key trends for the future and how to exploit them
Building up tomorrow’s media today
What to do now, what to do next!
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Advertising Summit Asia
This conference aims to cover the latest trends that are currently transforming the relationship between media companies, advertisers and agencies. It will focus on new and proven ideas for increasing news publishers’ revenues and yields.
Session 1. Global media trends and trend setters
World review of trends in media consumption, and learning lessons from mature markets.
Opening Keynote address
Hot Trends in news media publishing
Industry experts present the latest trends in editorial, advertising, production, and digital media.
Session 2. Re thinking print and online advertising
Media consumption and advertising: Global trends and forecasts analysis.
Where are the ad dollars migrating? Understanding the global transition to the digital media age will help media publishers to adapt to these changes in order to seize the new opportunities.
How readers think - Essential insights into the mind of the market
The more you learn about your readers, the easier it is to sell to advertisers.Tablet & mobile advertising: results beyond the hype and future strategies
Best practices from early adopters of tablet advertising and overview of worldwide trends.
Greater than the sum of its parts: The future sales team
A guide through the most efficient sales team organisations and incentive structures for efficiently selling ads on multimedia platforms.
Session 3. Is “social” the name of the game?
Viral marketing: Why care about the social media hype?
What role can traditional media play in the new advertising landscape? How can marketing use social media to strengthen the relationship between the audience and the brand?Facebook, twitter, Google+… Is social media the silver bullet for media?
Content syndication and advertising strategies for news media brands on social networks. Using social media for addressing new and younger audiences.
Hyper-local publishing: the future of social media on print
Can newspapers remain the leading social media at the hyper-local level? Case study from thriving community newspaper network.
Session 4. The power of print
Print is still king of the hill for most Asian newspapers. This session will present the latest technical and commercial innovations that can boost your print advertising revenues.
Print advertising – The key to our future in a digital obsessed world
How to capitalise on the fashion and growth of digital in a symbiotic relationship with core high yield print revenue?
Usage of superior paper grades on coldset machines without dryer
Technical issues - Editorial and commercial prospects
Variable promotional content opportunities
Recent developments in inkjet technology allow newspaper to grow their business with the printing of variable promotional content in line.
Session 5. Show me the money!
Finding alternative revenue streams is on the top of most publishers’ agenda. This session will present some innovative case studies from Asia and around the world on how to diversify media company’s traditional sources of profits.
Profitable trends in online advertising and hints for a successful conversion strategy.
Online advertising has surpassed print advertising in the US and in UK last year, and the gap will widen this year. Search advertising will still attract most investments, but Google predicts a Display ad revolution.
Media metrics: the right currency to sell mobile, online and print ads
If you cannot explain the value how can you sell it effectively? Exploring the new metrics of ROI as advertisers look increasingly for results metrics before they spend
Cross-media strategies – Great ideas for added value campaigns
Examples from the best 2011 cross-media advertising campaigns.
Session 6. Shaping the future of news publishing
The future of newspaper advertising
5 key trends for the future and how to exploit them
Building up tomorrow’s media today
What to do now, what to do next!
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Newsroom Summit Asia
The Newsroom Summit will tackle the problems and challenges facing Editors, Managing Editors, News Editors, Chief Reporters and all those who are involved in leading and managing newsrooms in a multiple media environment.
Session 1. Global media trends and trend setters
World review of trends in media consumption, and learning lessons from mature markets.
Opening Keynote address
Hot Trends in news media publishing
Industry experts present the latest trends in editorial, advertising, production, and digital media.
Session 2. Entrepreneurship in the newsroom
This session will feature several case studies showing how editors in different part of the world are taking the lead for conceiving and implementing editorial concepts and products with a strong marketing focus.
Innovative editorial product development for generating new revenue streams.
How to make people from different departments (editorial, sales, circulation, online) work together to rush readers to newsstands or your website? What works and what doesn’t?
Journalistic and commercial potential of database journalism and geo-targeted content
Media users are overwhelmed by meaningless data. Giving shape and sense to huge quantities of raw data - From MP’s expenses to wikileaks – is a key mission for today’s journalists that can be turned into a profitable venture.
Increasing traffic and building audience online
Search Engine Optimization is just one tool which can achieve great results. This presentation will show as well how to generate revenues in the newsroom by monitoring reader behaviour patterns online.
Session 3. Reach out to new audiences!
Even on markets with declining circulations, nimble news organizations manage to expand their reach by successfully targeting new demographics such as women or the coveted 15-24 years. What are the latest trends and strategies? How to extend the reach beyond your traditional readers
It's time for the time
The web is 24/7, updating every second, but this doesn't fit most of the users most of the time. The presentation will show successful methods for improving digital products by tailoring them to different time needs.
Tablet publishing
How do you maintain your paper’s integrity in such a different format, while offering readers a new and exciting experience that they will be prepared to pay for? Do you need new content? How do you allocate resources in the newsroom, and how closely do developers work with journalists?
Web TV (online Video) and 3D Animations
Emerging news format allow established media brands to reach wider audiences and offer new monetisation opportunities.
Session 4. Managing the newsroom in the social media era
The rise and rise of social media is impulsing profound changes in news gathering and news consumption, leading media companies to transform their newsroom structures and workflows in order to adapt to the new journalism era. Get inspiration from the pioneers!
Leadership in the newsroom
Leadership in the newsroom is the need of the hour to take advantage of the changes in the news business. How to motivate journalists to think differently and create high quality multimedia content in the newsroom.
Media credibility crisis in the UK
New technologies offer new ways to access information. What reporting techniques are justifiable in the public interest: where to draw the line? How can executives on the editorial and publishers side make sure that news organisations live up to those standards?
Building an integrated newsroom.
How to change and transform competing traditional newsrooms of the same brand into one integrated newsroom. Key lessons from a successful integration case study.
Session 5. New business models for news
Is the traditional media business model already dead? Despite the cataclysmic changes sweeping the industry, the core competence of ‘content production’ hasn’t changed. This session will explore some of the new models for generating more revenues from newsrooms through case studies and expert presentations.
Pay-wall models – How to charge for editorial content online?
More and more publications have been experimenting with online paywalls, hoping they might revolutionise online business models. Are paywalls the answer, or is there another way that editors can help their newspapers make money online? Variety of concepts and lessons learned from experiments and implemented strategies worldwide.
What content should print newspapers focus on in order to survive and thrive?
As the printed product encounters more and more pressure from different platforms, how can we make sure that it not only survives, but flourishes? Is shifting away from breaking news a solution?
How to build a community around your publication
From Twitter and Facebook, to crowdsourcing and gathering readers’ photos, to community events: newspapers now have abundant ways to interact with their readers online as well as face-to-face. How can editors best create communities around their publications, and how can they benefit most effectively from what these communities have to offer?
Session 6. Shaping the future of news publishing
The future of newspaper advertising
5 key trends for the future and how to exploit them
Building up tomorrow’s media today
What to do now, what to do next!
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Printing Summit Asia
The Printing Summit is aimed at technical and production directors, prepress and plant managers as well as IT heads that are tasked with managing the publishing and printing operations.
Session 1. Global media trends and trend setters
World review of trends in media consumption, and learning lessons from mature markets.
Opening Keynote address
Hot Trends in news media publishing
Industry experts present the latest trends in editorial, advertising, production, and digital media.
Session 2: Industrial strategies for newspaper production
Print is newspaper’s core business. This session will show how major industrial choices must be aligned on a media company’s overall strategy and will discuss some of the key factors that must be taken into account.
Lean production techniques and optimized workflows
What are the methods that give immediate results?
Investing in mailroom inserting systems
what are the criteria to consider? What are the revenue opportunities it creates?
The road to complete automation.
Automated reel handling, plate making, plate changing and many more. What are the latest offerings and how they can help to improve efficiency of production?
Session 3: Lean production
The economic crisis has unleashed newspaper producer’s creativity for further reducing costs in the printing plant. This session will present proven techniques implemented on different markets.
Controlling costs and increasing profits in the printing plant
The global financial crisis has been an opportunity for implementing unique tools for planning, monitoring and analysing revenues and costs. Case study from India.
Achieving operational excellence.
How to approach it from the publishing industry’s point of view. Lessons from other industries.
Technology update session
Leading vendors will present their latest solutions and products in a short series of compact and informative presentations.
Session 4. The power of print
Print is still king of the hill for most Asian newspapers. This session will present the latest technical and commercial innovations that can boost your print advertising revenues.
Print advertising – The key to our future in a digital obsessed world
How to capitalise on the fashion and growth of digital in a symbiotic relationship with core high yield print revenue?
Usage of superior paper grades on coldset machines without dryer
Technical issues - Editorial and commercial prospects
Variable promotional content opportunities
Recent developments in inkjet technology allows newspaper to grow their business with the printing of variable promotional content in line.
Session 5: Optimizing print quality for generating new revenues
Print quality is not only a must for retaining readers and advertisers in an ultra competitive media world. It is also crucial for transforming the printing plant from a cost centre into a revenue generator.
Certified print quality for acquiring external customers
Print quality certification implies rationalizing and streamlining the production processes which has a positive impact on costs and on quality consistency. It also represents a marketing advantage for gaining new customers.
Moving from single width presses to double width presses.
When is the right time? What are the considerations and preparations needed?
Session 6. Shaping the future of news publishing
The future of newspaper advertising
5 key trends for the future and how to exploit them
Building up tomorrow’s media today
What to do now, what to do next!
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Learning Workshop
For more information, please click on individual workshop heading.
Implementing ISO printing standard for newspapersMost newspaper printing plants can make substantial waste savings while at the same time raise their level of quality by implementing the international ISO printing standard 12647-3 for newspapers.
This one day workshop will describe the main step for implementing this standard at a newspaper printing site a give valuable tips for making this implementation easier and for improving your production processes.
Cross-Media Advertising
A one-day programme designed to provide executives with a simple but comprehensive set of planning tools to help with the improvement of an existing or the development of a new multimedia ad sales strategy for the newspaper company.
Create dynamic news media experience across all platforms
The iPad proved that digital journalistic products don‘t have to look like a boring bunch of links stuck together. It is also proving that such captivating products are easier to monetize. But in today‘s multi-device age - should this new experience be limited to tablets only?
As online journalism evolves it becomes clear that the one-template static sites are just not enough. Homepages should be able to instantly change to reflect drama (Bin Laden has been killed) to highlight the best elements of the article (an amazing video of the tsunami hitting Japan‘s shores) and to create dynamic information packages (all the news on the elections today). This dynamic experience should be visible on all digital devices, according to the users‘ choice: laptops, mobile phones and tablets.
Publishing on iPad
The workshop will give valuable insights on how to create a “killer” app for distributing and monetizing your content on mobile devices. Based on numerous case studies, the training session will take you through the whole app creation process, from the business plan check list and the IT requirements to the ad delivery, without forgetting crucial tips on ad design and editorial workflows.
Online video (Web TV)
Online video and Web TV are gaining momentum and hold a huge advertising potential for news media companies. This workshop will give essential guidelines about how to produce, distribute and monetize quality video content on multimedia channels from an existing news media newsroom.
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Expo
The industry’s top technology and service providers will showcase their latest product and service developments and offerings, providing publishers a vital resource for keeping up with the industry challenges.
Floorplan of Bali Nusa Dua Convention Centre
Below are the past exhibitors in Publish Asia 2011, Bangkok
• ABB Switzerland
• Alfa Media Partner
• Atex
• CCI Europe
• EAE
• Ferrostaal
• Goss International
• Grafitek International
• Kodak's Graphic Communications Group
• Koenig & Bauer group (KBA) - Newspaper Presses
• manroland AG
• Manugraph India
• Newspaper Direct
• New Proimage
• OneVision Software
• Pongrass Publishing Systems
• ppi Media
• Quark India
• Realview Technologies
• Reuters
• Schur Packaging Systems
• techniweb
• VG News Portal
• WRH Marketing Asia Pte Ltd
• 4C Plus
For questions related to Expo
Gilles Demptos at gilles.demptos@wan-ifra.org
Tel. +65-6562 8443. Fax. +65-6562 8441
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Official Venue & Hotel
Event Venue
Publish Asia 2012 will be held at the internationally renowned Bali Nusa Dua Convention Centre.
Bali Nusa Dua Convention Centre
Kawasan Nusa Dua Blok NW/1
Bali, IndonesiaStrategically located in the South East of Bali, the convention center is only 20 minutes away by car from the International Airport.
Nusa Dua is the premier resort area in Bali. The vicinity has an excellent infrastructure of internationational hotels with a seamless white sandy beach within walking distance.
Official Hotel
Grand Hyatt Bali was conceived as a water palace with lakes, landscape gardens and five lagoon or river pools surrounding low-rise Balinese style buildings.
Grand Hyatt Bali
Kawasan Wisata Nusa Dua BTDC,
Bali, Indonesia
A limited number of rooms are available at a special rate to Publish Asia delegates on a first-come-first-served
basis. The hotel room reservation form can be downloaded below.For more details, please contact:
Adi Sutawan
Tel +62 (3) 6177 1234 Fax +62 (3) 6177 2038
Email adi.sutawan@hyattintl.comDownloads
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Contact information
Gilles Demptos
Director, Publications and Events | WAN-IFRA Asia Pacific Pte Ltd | Singapore, Singapore
Phone: ++65-65628443
E-Mail: gilles.demptos@wan-ifra.org
