World Association of Newspapers and News Publishers


CEO Conference

CEO Conference

DAY 1: Thursday 28 April 2011

Session 1. Global media trends and trend setters

Moderator: Pichai Chuensuksawadi, Editor in Chief, Bangkok Post, Thailand

08:00 Registration opens

09:00 Conference opening 

Opening Keynote address: Managing newspapers as reader-centric brands

A brand centric approach and innovations such as ‘private treaties’ to monetize the advertising inventory are some of the key business strategies that converted the Times of India into the largest English daily broadsheet newspaper in the world.

Ravi Dhariwal, CEO, Bennett, Coleman & Co, India 

 

Hot Trends in news publishing

WAN-IFRA experts present the latest trends including editorial, production, and digital media.

 

Session 2. Driving growth in a fragmented media world

Moderator: Stig Nordqvist, Executive Director, Emerging Digital Platforms, WAN-IFRA, Germany

 

Growth strategies for the new media landscape

European media giant Axel Springer is a pioneer in generating new revenue streams from digital. Hear how they designed and unfolded their advertising strategy for mobiles and tablets.

Gregor Waller, Vice President for Strategy and Innovation at Axel Springer’s Welt Group, Germany

 

Three strategies to overcome the newspaper crisis

JMnet has implemented three innovative strategies in print, online and on air to turn the current crisis into opportunities: switching from broadsheet to Berliner format, launching of a portal site and of a new cable television channel A comprehensive integrated newsroom will connect newspaper, web and television.Jeongdo Hong, Chief Strategy Officer, JoongAng Media Network, South Korea

 

From vernacular paper to global multimedia news business

ABP has built on its leading position in Bengali media to diversify its business in broadcasting, events and new media. An original 360º approach creates multimedia synergies in ad sales and marketing.

Dipankar Das Purkayastha, Managing Director & CEO, ABP Pte Ltd, India 

 

Session 3. Capitalizing on digital advertising

Moderator: Stig Nordqvist, Executive Director, Emerging Digital Platforms, WAN-IFRA, Germany

 

Mobile advertising innovations at USA Today and Gannett

USA Today constantly innovates for making its editorial and advertising content available in an efficient manner on all emerging digital platforms.

Matt Jones, VP Mobile and Strategy Operations, Gannett, USA 

 

Tickles - Archant’s answer to Groupon.

Groupon re invented the business model for deal-of-the-day coupons. How can newspapers surf on this trend? UK regional newspaper group Archant chose to acquire an existing coupon company, Tickles, and explains how this move integrates with their overall ad strategy.

Serge Taborin, Group Business Development Director, Archant Ltd, UK 

DAY 2: Friday 29 April 2011

Session 4. Engaging online audiences

Moderator: Dietmar Schantin, Executive Director, PEGM, WAN-IFRA, Germany

 

Pay-wall models – How to charge for editorial content online?

Concepts and lessons learned from experiments and implemented strategies worldwide. 

Frédéric Filloux, Editor, Monday Note, France 

 

Media consumption and advertising: Global trends and forecasts analysis

Where are the ad dollars migrating? Understanding the global transition to the digital media age will help media publishers to adapt to these changes in order to seize the new opportunities. 

Marcel Fenez, Global Entertainment and Media Leader, PWC, Hong Kong

 

Increasing traffic and building audience online

How The Telegraph drove its online traffic from 7m UU per month to 34m UU per month. 

Julian Sambles, Digital Operations Director, Telegraph Media Group (TMG), UK 

 

Session 5. The power of print

Moderator: Eamonn Byrne, Managing Director, The Byrne Partnership, UK

 

Worldwide innovations in newspaper publishing

A best of some of the most outstanding case studies presented by newspaper publishers at WAN-.IFRA conferences Worldwide in 2010.

Larry Kilman, Deputy CEO & Exec. Director, Communications & Public Affairs, WAN-IFRA, France

 

Innovations in print advertising

Stunning value-added advertising case studies on print:    

Augmented Reality

- Moritz Schwarz, Senior Consultant, WAN-IFRA, Germany

Eye-catching front-page advertisement

- Daniel Faesser, Managing Director, WRH Marketing Asia, Singapore

Geo-targeted and personalised newspaper advertising with Inkjet printing

- Guy Forester, General Manager, Print Division, Cumbrian Newspapers, UK

The talking newspaper: how Volkswagen surprised Indian newspaper readers

- Sanat Hazra, Technical & Production Director, Times of India, India

 

Session 6. New business models for news

Moderator: Gilles Demptos, Director, Events & Publications, WAN-IFRA Asia Pacific, Singapore

 

Strategic outsourcing

Post Publishing has embarked on an ambitious programme to outsource information technology, support for editorial, customer relations, human resources, marketing, advertising, finance and accounting. Can strategic outsourcing help achieve greater efficiencies? What are the challenges and obstacles and how can they be overcomed?

Pichai Chuensuksawadi, Editor in Chief, The Bangkok Post, Thailand & Anthony Arundell, Director, EasternTechService Co., Ltd. Thailand

 

From print weekly to daily online: Business model change case study

Turning a printed weekly into a daily newspaper online only. Story of a successful business model conversion in the digital age.

Paul Hamra, Publisher & Managing Director, Solstice Media, Australia 

 

Bridging the media development capitalisation gap

Expanding operations, developing new products, and investing in new staff and printing facilities are the areas where capital is needed the most in developping countries.

Mirjana Milosevic, Programme Director for Social investment in Media, WAN-IFRA, France 

Catherine McKinley, Media Consultant, Vietnam 

 

Session 7. Shaping the future of news publishing

Moderator: Thomas Jacob, Deputy CEO & Managing Director, APAC, WAN-IFRA, Singapore

 

The future looks good - for print!

Global media and advertising trends and their impact on advertising in Asia.

Eamonn Byrne, Managing Director, The Byrne Partnership, UK 

 

Advertising on newspapers and news sites - what works?

What does it take to make an ad get noticed? Based on extensive analysis of more than 3,000 ads from the Norwegian online and print newspapers, this presentation will provide insights on good brand-building and sales-generating ads..

Pål Børresen, Vice President of Advertising Insight, Schibsted ASA, Norway 

 

Closing keynote: Tomorrow’s media

How to anticipate user’s expectations, integrate technological boundaries and re invent news design? Learning lessons from ‘The Daily’  for creating a new media experience on mobile devices.   

Alfredo Triviño, Director of Creative Projects, News International, UK

 

End of conference.

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