World Association of Newspapers and News Publishers

Date

Wed - 24.09.2014


Pre-Conference Workshop: Multimedia Advertising

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Title

Pre-Conference Workshop: Multimedia Advertising

Date and Location

  • 29 Feb 2012
    Prague
    Czech Republic

Price

WAN-IFRA Members/Non-Members: 350 EUR + VAT

Sub title

How to develop and implement a MULTIMEDIA AD SALES STRATEGY for the newspaper company and develop the potential for improved results and value for clients

Pre-Conference Workshop: Multimedia Advertising

A one-day programme designed to provide advertising executives with a simple but comprehensive set of planning tools that will enable them to plan the improvement of an existing or the development of a new multimedia ad sales strategy for the newspaper company.

Content:

  • Why multimedia advertising ad sales are growing and the results and revenue advantages for the newspaper company and the client.
  • Why multimedia advertising must be at the core of any new business development strategy.
  • How newspaper companies can exploit unique advantages in this large and expanding market.
  • Case studies – Examples of the leaders in this new field, how they have succeeded and the obstacles they have faced.
  • Checklists / Task planning – Planning and implementing your ad sales strategy

 

Outcomes:
Each executive taking part will leave the workshop with a series of outputs and presentations that identify the issues he or she faces and be able to develop their own strategy using the checklists which provide them with a 'road map' for the design and implementation of a multimedia sales strategy.

Who should attend:
Anyone currently responsible for generating multimedia advertising revenues who wants to develop the effectiveness of their operation, or anyone who plans to implement a multimedia advertising operation.

Note: Working language is English

For more information please download the programme >>>


Venue

ANDEL´S HOTEL & SUITES PRAGUE ****
www.andelshotel.com

Room "Ruby III"

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