A one-day programme designed to provide advertising executives with a simple but comprehensive set of planning tools that will enable them to plan the improvement of an existing or the development of a new multimedia ad sales strategy for the newspaper company.

Content:

• Why multimedia advertising ad sales are growing and the results and revenue advantages for the newspaper company and the client.
• Why multimedia advertising must be at the core of any new business development strategy.
• How newspaper companies can exploit unique advantages in this large and expanding market.
• Case studies – Examples of the leaders in this new field, how they have succeeded and the obstacles they have faced.
• Checklists / Task planning – Planning and implementing your ad sales strategy

Outcomes:
Each executive taking part will leave the workshop with a series of outputs and presentations that identify the issues he or she faces and be able to develop their own strategy using the checklists which provide them with a 'road map' for the design and implementation of a multimedia sales strategy.

Who should attend:
Anyone currently responsible for generating multimedia advertising revenues who wants to develop the effectiveness of their operation, or anyone who plans to implement a multimedia advertising operation.

Note: Working language is English

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