World Association of Newspapers and News Publishers

Pre-Conference Workshop: Multimedia Advertising



Pre-Conference Workshop: Multimedia Advertising

Date and Location

  • 29 Feb 2012
    Czech Republic


WAN-IFRA Members/Non-Members: 350 EUR + VAT

Sub title

How to develop and implement a MULTIMEDIA AD SALES STRATEGY for the newspaper company and develop the potential for improved results and value for clients

Pre-Conference Workshop: Multimedia Advertising

A one-day programme designed to provide advertising executives with a simple but comprehensive set of planning tools that will enable them to plan the improvement of an existing or the development of a new multimedia ad sales strategy for the newspaper company.


  • Why multimedia advertising ad sales are growing and the results and revenue advantages for the newspaper company and the client.
  • Why multimedia advertising must be at the core of any new business development strategy.
  • How newspaper companies can exploit unique advantages in this large and expanding market.
  • Case studies – Examples of the leaders in this new field, how they have succeeded and the obstacles they have faced.
  • Checklists / Task planning – Planning and implementing your ad sales strategy


Each executive taking part will leave the workshop with a series of outputs and presentations that identify the issues he or she faces and be able to develop their own strategy using the checklists which provide them with a 'road map' for the design and implementation of a multimedia sales strategy.

Who should attend:
Anyone currently responsible for generating multimedia advertising revenues who wants to develop the effectiveness of their operation, or anyone who plans to implement a multimedia advertising operation.

Note: Working language is English

For more information please download the programme >>>



Room "Ruby III"


Contact information