Join us for two days of case studies from Nordic media companies delivering their best advice on how to capture the regional market! Get equipped for the new media landscape with inspiration from the latest strategies on paid for content. Discover the advertising and business models that works. Find out how to position local media against competition outside the media sphere.

In focus:

• Paid for content strategies
• Regional best practices of emerging business models
• Positioning local media

PROGRAMME

Moderators:
Alf Lande, CEO, The Borneo Family, Norway
Lotta Holm, Researcher, Hufvudstadsbladet, Finland 

09.00 Coffee and registration
10.00 Welcome by confernce chairs 

PAID FOR CONTENT STRATEGIES

An irresistible offer to charge for digital
Helsingin Sanomat is a forerunner when it comes to charging for digital content. What set their paid-content-strategy apart from other strategies are: their heavily promoted bundles of print and digital; their digital-only subscriptions as well as their abandonment of marketing print subscriptions only. It has been a success both for advertisers and readers. The focus on developing rich apps, with video and personalisation for iPad and smart phones, proved to be an important basis for this strategy. Find out why this recipe works!
Petteri Putkiranta, VP Digital Services, Helsingin Sanomat, Finland

A best in class paywall solution

Local newspaper Hallingdølen has set up a paywall where one subscription gives the reader access to multiple new print and digital news channels. One single flexible and intuitive editorial solution enables Hallingdølen to easily produce news with varied content to the audience in print, online, on video, mobile and tablets. A best in class local paywall solution worth hearing more about!
Bjarne Tormodsgard, Editor, Hallingdølen, Norway

Exploring the true power of mobile first

Stampen Group, a leading Swedish player within news media which owns 25 other regional and local newspapers, free newspapers, and printing plants, believe in the “mobile first” strategy. We will get to hear some examples of successful mobile initiatives from the Stampen sphere: How to charge for local news on the mobile at GP.se and making sense of the mobile revolution on a local market via the hyper local editions of “Mitti”.
Gunnar Springfeldt, VP Development, Stampen, Sweden

12.40 –14.00 Lunch 

Paid for evolution at Berlingske
Their mobile is moving towards a paid model and overall digital is growing. Danish group Berlingske Media has started charging for a range of new forms of content in new segments, including tabloids, business-to-business and business-to-consumer publications. We will hear how they slowly started moving from the website into BT Plus and how they identify new paid for content online and on mobile.
Mads-Jakob Vad Kristensen, Digital Director, Berlingske Media, Denmark  

REGIONAL BEST PRACTICE OF EMERGING BUSINESS MODELS

How to compete with real-time bidding
The audience is a publisher’s most valuable asset and to monetize this audience, rather than letting others reap the benefits, is vital for the future of media. Media agencies are building demand side platforms and real time bidding platforms with one objective: to take control of your audience – what do you do to be able to compete?
Thomas Schnoor, Managing Director Nordics, Nugg.ad, Norway 

Discussion: Implications of new advertising models
Is real-time-bidding good news for publishers? How does it affect the bottom line when the target audience is split up and sold by 3rd parties? How beneficial is it to open up both primary and secondary markets? What are other opportunities that publishers have not yet tried?
Discussion led by: Anders Willstedt, former Head of INMA
Participants: Thomas Schnoor, Nugg.ad, Norway, Åke Hökby, Eskilstuna Kuriren, Sweden Johanna Törn-Mangs, Hufvudstadsbladet, Finland

One year later: a tablet-only newspaper for the Åland archipelago
During last year’s Nordic Local Media Conference, Hufvudstadsbladet presented their project on tablets in the archipelago of Åland, aiming at removing the printed paper in expensive distribution areas. We will now get an update a year later in the project which has resulted in a completely new tablet concept about to be launched. The purpose is to get new subscribers and also to test new advertising concepts on tablets.
Johanna Törn-Mangs, Head of Digital Media, KSF Media and Publisher, HBL+, Hufvudstadsbladet, Finland

KEYNOTE: Becoming a local lean news machine
Innovative thinking and integrated solutions at Swiss Jungfrau Zeitung includes all areas and real media integration, it enables information from one source to be distributed to any available channel often. We will hear how Jungfrau Zeitung became a 100 percent local lean news machine with focus on digital first.
Urs Gossweiler, CEO, Gossweiler Media AG, Switzerland

17.00 End if day 1
17.00 - 19.00 Don´t miss the chance to network with colleagues at the get-together with drinks!

Thursday 31 May
09.30 Welcome back 

DIGITAL COMPETITION – POSITIONING LOCAL MEDIA 

Nordic best practise of data-driven journalism
While news organisations are busy discussing paid for content strategies and new advertising business models, there is a need to be more relevant and present unique content. As everyone from businesses and governments to individuals go digital, the amount of raw data being recorded and stored is growing. In this presentation, we will hear about data-driven journalism and creative new ways to analyse and present the open data.
Nikolai Thyssen, Editor of Dagbladet Information, Denmark 

Facebook apps increase newspapers’ online traffic
The reach of social media continues to grow, but many still ask the question: how can publishers’ best benefit from this development? Last summer, Facebook opened up the opportunity for media companies to build own apps within the network. Now the statistics are available! A few observations are: the majority of traffic deriving from the social network comes from readers over the age of 24, and in general visitors coming via Facebook read more articles than average readers. In the Nordic, HD.se has found a way to work with their readers on Facebook. 
Sandra Jakob, Web Editor & Social Media Officer, Helsingsborgs Dagblad, Sweden

Re-thinking the competition: teaming up with Google
Google needs help reaching out, and local news have the right connections with the small and midsize advertisers. In Sweden, NTM, Eskilstuna-Kuriren and Västerbottens-Kuriren now cooperate with Google to find new business revenues.
Åke Hökby, Business Development, Eskilstuna Kuriren, Sweden

Re-thinking competition: Metro franchise for local newspapers
Metro enters partnership with local news publishers. In May, for example, Metro Värmland – will be made by Värmlands Folkblad (VF). Hear about the benefits on a local market and what it means for Metro.
Andreas Ohlson, Managing Director, Metro, Sweden

UK regional trends: adapting to changing consumer behaviour
To keep up the profitability and change the downwards spiral in circulation, several UK regional newspapers have now moved from daily publication to weekly. Herald Express and Media was first out to go – and the results were impressive: they estimate to be 400 % more profitable this year. Is this drastic approach the next step to take also in the Nordics?
Andy Phelan, Editor, Express & Echo, Northcliffe Media, UK

ca 16.00 Conference close

The Nordic Local Media Conference is arranged together with TU in Sweden, Danske Dagblades Forening in Denmark, Mediebedriftenes Landsforening in Norway and Tidningarnas Förbund in Finland. 

If you are new to Nordic Local Media Conference, you can find information from last years event here!

Welcome!