Middle East Conference
Confirmed speakers (in alphabetical order)
Mohamed K. Alayyan
Mohamed Alayyan is the publisher and CEO of Al Ghad newspaper; Jordan’s most independent Arabic daily newspaper.
Mohamed entered the media industry in 1998, when he established Al Waseet weekly classifed newspaper in Jordan. The publication’s weekly circulation exceeds a whopping two hundred thousand copies, and a leading reach of two million readers on a weekly basis. Mohamed established Al Faridah Specialized Printing, which publishes Layalina, JO, Ahlan,Teen World, Viva, Venture and U magazines. Mohamed is also a board member in Al Kawn for Advertisements & Media, which launched the first independent radio station Fann FM. He also serves as chairman in several media companies, including outdoor media.
Mohamed is a member of the International Advertising Association (IAA), the Young Presidents Organization (YPO), The Young Entrepreneurs Association (YEA), the Yound Arab Leaders(YAL), and a board member of Wan-Ifra (the world’s leading association for newspapers and media publishing). He is also a former board member of INJAZ for the Creation of Economic Opportunities For Jordanian Youth. He has been appointed by Royal decree into the National Agenda Steering Committee. Mohamed was appointed on the Board of the Jordan Football Association; where he also serves as head of communications and marketing committees. Recently, he was appointed on the Jordan Media Institute (JMI) board of directors.
Bander Asiri is the managing director of Al Khaleejiah Advertising & Public Relations, the largest print advertising sales company in the Middle East. Al Khaleejiah is part of Saudi Research and Marketing
Group. Bander has been MD of Al Khaleejiah for 4 years, and has worked previously in the publishing side of the group. He joined the group after several years working in the FMCG companies. Bander Holds in MBA in change management from the University of Leicester, and a Bachelor of Languages from Imam University.
K. Balaji, born in 1955, holds a Bachelor of Commerce degree from Loyola College, University of Madras, and graduated from the University of Bombay as a Master of Management Studies.
From 1977--1991 he worked at The Hindu, where he had major responsibilities in the area of production of newspapers and magazines. He was involved also in setting up and running a modern printing ink manufacturing plant for The Hindu and its publications.
From 1991--2000 he was Managing Director, Sanka Graphics Pvt. Ltd., a company specialising in digital pre-press, digital printing and print consulting. He also represented Buhler, Switzerland, for sales of machinery for manufacturing printing ink.
In 2000 he was appointed Director, Kasturi & Sons Ltd., publishers of The Hindu, responsible for technology, production, and ink manufacturing.
He is a member of theTechnical Association of the Graphic Arts (TAGA), chairman of the IFRA South Asia Committee, a member of the IFRA Advisory Council and a member of the IFRA Technical Group – Newspaper Production.
Eamonn Byrne started his career in the newsroom but quickly made the switch to the ad department where he has held posts of newspaper group Commercial Director and Managing Director. Since establishing The Byrne Partnership Ltd. Eamonn has provided media organizations worldwide with consultancy and training services for twenty years and has worked with all of the UK’s top newspaper companies. He is currently working with major internationally recognised media brands as a consultancy provider, trainer and on ‘the other side of the fence’ as an advertising client.
In parallel with his role at The Byrne Partnership Ltd he was Deputy Director General and Business Director of the The World Association of Newspapers and News Publishers in the last ten years. Eamonn continues his association with WAN-IFRA, in particular in the areas of business strategy, training and development. He is the author of the World Press Trends presentation delivered every year by the CEO of WAN-IFRA, outlining media trends and presenting a vision of the future of the industry.
Matthew is Vice President, Research & Analytics and is responsible for the leading and managing the EMEA research & analytics teams. This principally includes panel and web analytics, Buzzmetrics, ad effectiveness and custom research.
He also represents Nielsen Online EMEA organization within the wider research community, providing thought leadership on internet and digital media research He also actively engaged with industry bodies and the press on issues relating to internet research and effectiveness.
Prior to joining Nielsen he was Director of Customer Insight & Strategy at Telegraph Media Group and played a leading role transitioning the organisation from a product-led to a customer-led organisation as well as the Group’s transition from a print to a multi media organisation.
He holds BA Hons (First Class) in Business, MPhil (Cantab) in Management and PGCE in Development & Training.
Dr. Rainer Esser
Dr. Rainer Esser, General Manager of ZEIT Verlag
1975–77 Trainee with Deutsche Bank AG in Hanover. 1977–82 Business Studies in Munich and Geneva. 1982–83 Master of Law at the University of Georgia in Athens, USA. 1983–87 Assistant at the Institute of international procedure and arbitration in Munich. 1986–87 Education as Editor at Deutsche Journalistenschule (German Journalists School) in Munich. 1987–89 Lawyer in the international law offices Nörr, Stiefenhofer & Lutz in Munich and Stegemann, Sieveking & Lutteroth in Hamburg. 1989 PhD in International Law at the University of Regensburg. 1989–92 Editor in Chief of Business Law Europe and Tax Letter Europe, two legal news services being published in five languages at Bertelsmann International in Munich. 1992–95 General Manager of Spotlight Publishing House and Publisher of the Magazines Spotlight, écoute, ECOS and adesso. 1995–99 General Manager of Main Post Publishing House. Since 1999 General Manager of ZEIT Verlag.
Holm Münstermann is Head of Strategy & Advertising, Axel Springer Media Impact, the central marketing division of Axel Springer responsible for selling print and online advertising. He has developed the corporation's marketing strategy for its iPad-Apps, also for the BILD-iPad-App. Before taking up this position, he was responsible for the mail service operations at Axel Springer, and prior to that for distribution strategy. After completing his secondary school education in Wiesbaden, he studied economics at Cologne University and International Management at HEC in Paris (CEMS Master). Holm Münstermann joined Axel Springer in 2003. Before this he was Executive Vice President Business Development at Pixelpark, which he joined in 2001 and where he was instrumental in carrying out its reorganisation. Before this he was responsible for operations and later appointed Director International Operations at BOL (former eCommerce branch of Bertelsmann). From 1997 to 1999 he was Project Manager at Bertelsmann Buch AG in which capacity he provided consulting services to various Bertelsmann daughter companies.
Christoph Riess, Group Chief Executive, WAN-IFRA
Riess, 53, joined WAN-IFRA on 1 February following the merger of WAN and IFRA in 2009.
Before this, he worked in a number of executive positions in the paper, printing and publishing industries. He comes to WAN-IFRA from Mitsubishi Paper Holding (Europe), where he was Interim Sales and Managing Director (MD), after having worked for Deutsche Papier Vertriebs GmbH in Germany (owned by PaperlinX in Australia) as MD for over six years. In printing, he served as MD (Central Europe) for Heidelberger Druckmaschinen for three years. He worked for Bertelsmann AG for 16 years in many executive capacities, from serving on the Executive Board of Falk Verlag AG (cartography) to CEO/CFO positions abroad in Portugal, Ecuador, and Venezuela. He has a degree in engineering and business administration from the University of Fridericiana in Karlsruhe, Germany.
Dr. Dietmar Schantin
Dr Dietmar Schantin joined IFRA as the Director of Newsplex in 2005. Since 2009, as Executive Director, he has been responsible for WANIFRA services for Publishing, Editorial and General Management.
In this role he also advises publishers and editorial management in the UK, Europe, the USA and sia on developing and implementing publishing strategy, new models of organisation and process redesign. He has a Ph.D. in Economics and Technology and worked as a General Manager in the new media industry before he joined IFRA. He started his career as a Studio Manager of the Austrian Broadcasting Cooperation.
After graduating from the University of New South Wales [Sydney, Australia] in the early 80s, Geoff returned home and worked in three international advertising agencies before settling into a career with Singapore’s leading media owner and publisher, the Singapore Press Holdings Group.
In his 24 years at SPH, Geoff has worked across 4 portfolios – newspaper advertisement sales, electronic publishing, advertising & promotions, and strategic marketing.
Geoff’s contribution involved pioneering the launch of Singapore's leading afternoon tabloid The New Paper, and maximizing revenues across SPH’s 17 newspaper titles for the Finance, Property, Retail, Fashion, FMCG and I.T. industry categories. Currently, as Senior Vice President and Head of Strategic Marketing, Geoff’s responsibilities include new-business modeling, formulating innovative sales initiatives, championing a Print-Plus business strategy harnessing new technologies, and evangelizing SPH’s integrated media ideology to the advertising fraternity at large.
Geoff was conferred Marketer of the Year 2006 [Highly Commended] from the Pacific Area Newspaper Publishers’ Association [PANPA] for advocating creative and out-of-the-box advertising options in newspapers. Geoff was the keynote speaker for WAN-IFRA’s 20th annual advertising conference entitled “Where’s the money?” held in Copenhagen.
Geoff contributes a regular “motivational” column in My Paper, SPH’s weekday bilingual free-sheet.
Abdulrahman I. Tarabzounil
As Head of Google Emerging Arabia, Abdulrahman's mandate is to shape Google’s investment to emerging markets in the region, streamline sales and business development operations and solidify partnerships with key ICT, media and advertising entities. In this capacity, he is also responsible for working across Google teams to develop the strategic direction and approach for emerging markets in the region, with a focus on improving the technology ecosystem.
Prior to Google, he led different projects at Blueprint, Oracle, Morgan Stanley, Atos Origin, and held a seat on Microsoft's Board of the Future. Abdulrahman co-founded a number of tech ventures and co-led his latest startup, Syphir, to winning the MIT Entrepreneurship Competition in Arabia. Abdulrahman founded SETLA (Saudi Entrepreneurs and Technology Leaders Association) and co-organized the first MIT Global Startup Workshop (GSW) in the Middle East. He is a member of the advisory boards of multiple non-profit organizations including Meedan and the US Academy of Applied Sciences, the Young Arab Leaders, Ambassador to the "Innovation for Peace" initiative sponsored by the UN and the World Summit for Innovation & Entrepreneurship, and a founding mentor of the Mohammed bin Rashed Foundation's Sawaed ICT initiative.
Abdulrahman was named by Arabian Business as one of the most influential 30 young leaders in the Middle East on the annual “30 under 30” list and was the first recipient of the MIT ASO Science and Technology Achievement award. He holds BSc and MEng degrees from MIT.
Manfred Werfel, Deputy CEO, Executive Director Competence Centre Newspaper Production, took up duties at WAN-IFRA in April 1996. He heads a department with specialists in different areas of expertise, from prepress to press to ink and paper.
Experience: Manfred Werfel specialises in reproduction and prepress applications as well as in colour management and printing standardisation in newspaper environments.
Born 1953 in Wiesbaden, Germany, he followed his secondary school education with studies in Frankfurt/Main and Mainz, which he completed with the state examination as a grammar-school teacher in 1980. Following a professional re-orientation, he underwent training as a compositor for photo typesetting. In 1984, he joined Linotype in Eschborn as an instructor for photo typesetting systems. A subsequent change to product management and marketing resulted also in a change of duties. Following the merger of Linotype and Hell, Manfred Werfel “changed sides“ from text to image in 1992. As Business Manager responsible for the colour reproduction software and Linotype-Hell’s colour management products, he influenced the company’s product development and market orientation in this area.
More to come ...