World Association of Newspapers and News Publishers

Generating New Advertising Revenue


Generating New Advertising Revenue


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Introduction to Event

So much innovation is occurring on the revenue side for news media organizations!  The options available for the audience and advertisers are rapidly expanding and, for some, the speed had accelerated with real-time-bidding transactions.

Understanding the new advertising paradigms and ad consumption patterns on different media platforms is crucial for any sales and marketing professional in the news media industry.

This two-day course will cover 

  • How to set up cross selling teams, which is a good model - either separate teams for each medium or integrated teams
  • what knowledge will be required to work in new model, best practices in rewarding the team
  • What are the new trends and opportunities for generating revenue, Driving new revenue streams online and print and so on.                                                                                                                          More information will be available soon.

Date and Location

  • 25 Oct 2016 - 26 Oct 2016

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