This Digital Media Workshop will be followed by Digital Media Conference on 12 March 2012 at the same venue.

Time: 09.30 hr - 18.00 hr
Topics

• How can media companies leverage the phenomenal growth of Facebook and Twitter.

• Going from “tv tv” to successful web TV implementations

•  walls, gardens, meters, freemium or just free?

• E-commerce opportunities for online sites. Case studies

• online classifieds. Compete or co-operate with pure players?

• Taking on Groupon – how newspapers are fighting back

• Overview of tablet technologies, markets and applications

• The platforms: iTunes, One pass & App world

• Html 5 alternative to the platforms. Pros and cons

• iAds from Apple - what does it mean to publishers

• Mobile coupons. How does it work and the opportunities.