World Association of Newspapers and News Publishers


Digital Media for Non-Digital Executives

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Title

Digital Media for Non-Digital Executives

Date and Location

  • 23 Jan 2017 - 24 Jan 2017
    Mumbai, India
    India

Introduction to Event

The Millennials may find Digital Media like a slice of cake, but for those who have either missed the bus, or did not have access to learn the ropes, Digital Media can become both embarrassing and intimidating.

This workshop will hand-hold the executives through some of the most elementary activities one performs online. It starts with an explanation of most common terms used in digital media and digital advertising and ways of measuring digital media and its impact. For those, who wish to sell digital inventory, the workshop will provide a comprehensive understanding of creating value proposition for advertisers, making a sales pitch and convincing advertisers and maximising yield for them.

Note: The program is also offered as in-house workshop.

Digital Media for Non-Digital Executives

Contact information

Programme