Federico Vittadello, Digital Innovation Lab at RCS MediaGorup S.p.A (Italy) presents as part of our hugely popular paid content panel

PROGRAMME IN BRIEF

Monday, April 15, 2013 | Mobile and Social Monday

• Opens with Andy Wiedlin, Chief Revenue Officer, BuzzFeed responsible for leading BuzzFeed’s revenue growth strategy and special guest former publisher Fernando Magalhães Portella, now diretor Presidente of Jereissati Participações S.A in Brazil (net revenues of US$ 16 billion)
• Rebecca McPheters, CEO of McPheters & Co, will provide a worldwide tour of trends and best practices in App development.
• Mobile business panel with Gabriele Ottino, Project Manager Business Development at Tamedia, Swiss; Federico Vittadello, Digital Innovation Lab at RCS MediaGroup S.p.A, Italy and Anthony Sullivan, Group Product Manager at The Guardian, U.K; Alex Kozloff, head of mobile at IAB UK and Madhav Chinnappa, Head of Strategic Partnerships, Google News & Magazines (EMEA)

• What’s next in social: creating social experiences that stretch traditional media platforms.  Anthony Rose, co-founder and CTO of zeebox, U.K, will explain all the possibilities in an on-stage Q&A with Sarah Marshall, Technology Editor at journalism.co.uk . Watch a video preview here.
• Garrett Goodman,Business Development at Worldcrunch (France) will moderate a Q&A withPhilip DeBevoise, President and Co-Founder of Machinima (U.S.)
• Alternative business models and the impact of consumerism. Matt Gierhart, Global Head of Social at OgilvyAction, asks how we can take more consumer focused approach in the media industry. Watch a video preview here. Matt will moderate the session and has invited in his panel: Frederik Frede, Creative Director, founder of Freunde von Freunden, Germany; Johannes Kleske, co-founder, Third Wave, Germany; Paul Hood, Digital Director, Archant London and Yoon Sterkenburg, Head of Online Marketing & Analytics at TMG Online, Netherlands.

Tuesday, April 16, 2013 | Paid Content and Differentiation 

• Donata Hopfen, Managing Director of Bild Digital; Paul Smurl, Vice President, NYTimes.com Paid Products, Brooke Christofferson, Vice President of Market and Business Development at Republic Media (Gannett), Thomas Schultz-Homberg, Head of Electronic Media, Frankfurter Allgemeine Zeitung and Frédérique Lancien, Digital and New Business Director at GroupeL'Equipe.
• Tools and services related to paid content and implementation with Tony Haile, CEO of Chartbeat, Sue Brooks, Director of Video Transformation (see video), Associated Press and Matthew Guest and Paul Lee from Deloitte.
• Expert tips from first-hand experience developing paid content strategies that work - with Stig Nordqvist and WAN-IFRA’s own Frenemies Consulting team.

Business Innovation

• What’s hot in classifieds? Moderated by Katja Riefler, AIM Group principal and director for EMEA. Stéphanie Delestre, CEO of the two year old Qapa.fr, will talk about a new model that disrupts the audience hierarchy of France’s leading job boards. Dave Martin, Pocket Recruit co-founder, U.K, when mobile serves recruitment needs and Dominic Bönisch, junior entrepreneur - online classified markets, joblocal, Germany.

• Discover Xen Lategan, Founder of PXi Ventures, he will present product journeys for Vinepeek and Tagstar. 

• Open Data with ScraperWiki. The Organization was founded in 2009 by Julian Todd and Aine McGuire. After fostering an active community of open data coders and data journalists, ScraperWiki won the Knight News Challenge. In 2012 ScraperWiki closed a million dollar round of investment led by EV.
• 'Free reign' to select startups: Johnny Ryan Chief Innovation Officer, The Irish Times, Ireland, presents GetBulb and its founder Oliver Mooney; NewsWhip and its co-founder Paul QuigleyandNeil O'Connor,CEO of Block Metrics, Ireland. 

• First international presentation for journalism start up Newsmodo by its Australian founder Rakhal Ebeli 

Wednesday, April 17, 2013 | Advertising 

• Three areas of focus: accelerate understanding of new digital advertising formats and practices, innovate in solutions and justify higher ad prices.
• Q&A session with:
•  James Bromley, former Managing Director of MailOnline, on growing digital advertising (James Bromley will also present to the audience his new business project).
• Tom Jenen, Head of Marketplace Development for Northern Europe at Google 
• Anders Berglund, VP of Sales, Schibsted, Sweden

• Martin van der Meij, Business development manager, Automated Trading at Telegraaf Media Groep will be among publishers that will show their solutions.
• Matthew Snyder, CEO of ResponsiveAds... as responsive design does not apply only to editorial content.

• What’s the Big Brands Standpoint, with Matt Gierhart, Global Head of Social at OgilvyAction.

Matt Gierhart, Global Head of Social at OgilvyAction talks about the process of social media verification. Further DME previews with Anthony Rose at Zeebox,Sue Brooks at Associated Press, Andy Grant at Agfa R&D, Chris Bunyan at LocalStars,Neil Anderson at TMR (Tools on Air) .