World Association of Newspapers and News Publishers

13 April - iPad & Tablet Day

13 April - iPad & Tablet Day

Tablet Confidential

There is clearly a potentially huge business opportunity in the new iPad and tablet market(s) – from offering devices, to aggregating and distributing content, selling advertising and offering subscriptions. Some powerful companies are grasping the entire value chain, and publishers need to weight their options with all issues in hand. The iPad and Tablet day will explore those issues.


iPad & Tablet Day kindly supported by


9.30 2011 Key Topics on Tablets and Ecosystems
Stig Nordqvist, Executive Director, Emerging Digital Platforms and Business Development, WAN-IFRA, Germany

Keynote: More than a million downloads – how to create amazing publishing apps
Nic Newman, Managing Director EMEA & Head of Strategy, TigerSpike, UK

TigerSpike is a creative cutting edge media company, specialising in innovative solutions for mobile and tablets. The company has many top media companies among its customers, including the BBC, The Daily Mail and The Telegraph. Nic Newman opened TigerSpike’s UK office in 2007, and sits on the UK board of the Mobile Marketing Association and the IAB mobile steering group.

Tablet: A territory for marketing experiments
Olivier Delteil, Business Development Manager, Direction numérique, Les Echos, France

Les Echos is the leading source of information for the French financial community. The group has always been at the forefront for testing new distribution channels, including Kindle-like devices, mobile and now, tablets. This also means they possess years of experience in innovative paid-content offers.

11.00 Coffee break

The Wonder Factory approach to mobile and tablet Apps
David Link, founder & creative director, The Wonderfactory, US

2010 was the year of the tablet... 2011 is the year of synchronizing content experience across multiple devices. It's time to re-invent and integrate "news" into consumers lives in new ways. During this session The Wonderfactory will discuss and present new examples of how digital news brands can evolve and differentiate from the thousands of news sources available to everyone online today. This presentation will focus on connecting experiences across multiple devices throughout a consumers day.

Die WELT - Marketleader for newspaper apps on the iPad in Germany - case study after one successfull year
Romanus Otte, General Manager Welt Online, Axel Springer, Germany

12.45 - 13.45 Lunch kindly supported by




Google One Pass: a multiplatform tool
Madhav Chinnappa, Strategic Partner Development Manager, Google News & Books, Google, UK

Find out more about Google's One Pass tool and how it can help you monetise content

Do advertisers confirm their initial enthusiastic response to the iPad launch?
Daniel Rosen, Managing Director, AKQA, UK

Advertisers have demonstrated an unprecedented early adoption of the iPad. What works and does not work for them on this new advertising platform? How can their ad agencies maximize impact and profits? How do they feel about all the mobile/tablet formats they have to contend with? What will happen in 2011 in the area of mobile advertising?

Project: The revolutionary multimedia magazine built especially for iPad
Mike Burgess, Digital Development Director, Seven Squared, UK

Project, which was created with the Virgin Group, was the number one iPad app in both the UK and the USA when it launched in November. Its content is constantly changing to give its global audience a month's worth of up-the-minute entertainment and fascinating in-depth features.

15.30 - 16. 00 Coffee break

How to really succeed on iPad – and why iPad isn’t so important after all
Morten Holst, Strategy and Business Advisor at VG Multimedia, Norway

Remember the mobile hype? The newspaper industry demonstrates an astonishing ability to repeat old mistakes. The current flow of iPad initiatives are characterized by a confusing mix of desperation, hope, hype and strategy that make it very difficult to see the saviour-potential of the device. VGs approach to the iPad seems like a success so far, but are they going to avoid the pitfalls? What strategy is really needed to crack the digital nut? Morten Holst shares his unauthorised thoughts on the subject.

Digital doesn't have to equal free
– strategic development for successful business on iPad and tablets
Pontus Schultz, Head of Business Development, Bonnier R&D, Sweden

Starting out with Popular Science at the launch of the iPad in April 2010, Bonnier has worked intensely with its Mag+ and News+ products for iPad and other tablets. In December 2010, they launched their first iPad-only magazine "Roadtrip" in the US. A number of Swedish newspapers, including Sweden's largest morning newspaper Dagens Nyheter and premier business magazine Dagens Industri are now available on News+.

Wrap-up iPad and Tablet Day and outlook on Digital Media Europe 2012
Stig Nordqvist, Executive Director, Emerging Digital Platforms and Business Development, WAN-IFRA, Germany

17.30 End of Digital Media Europe 2011

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