World Association of Newspapers and News Publishers

12 April - Mobile Media Day

12 April - Mobile Media Day

Time to set Targets in the Mobile World

Mobile marketing spend is expected to reach 2.7 billion dollars this year. Consumers will collectively spend billions using their mobiles. Now the million dollar question for the publishers is: Where do we position our offers in this new transaction chain? Mobile Media Day is about mobile advertising, mobile platform choice and meeting the end users’ expectations.

Mobile Media Day kindly supported by

9.30 Ten hot mobile cases you should benchmark
Stig Nordqvist, Executive Director, Emerging Digital Platforms and Business Development, WAN-IFRA, Germany 

Keynote: Bring the power of trusted information brands right to your mobile
Oke Okaro, General Manager and Global Head of Mobile, Bloomberg L.P., US

Bloomberg pushing apps beyond the financial community. Voted best in class by many for its financial app, how does Bloomberg do it and what do they have in store for 2011?

The digital media industry today – how consumers use the Internet and mobile devices

Mike Shaw, Director, Marketing Solutions, comScore Europe, UK

ComScore is a global leader in measuring the digital world and an key source of digital marketing intelligence. Their expertise include using multiple methodologies to measure the complex relationships between consumers, media and mobile devices as well as the web. Paul Goode, who is responsible for submissions to the relevant industry bodies for the next generation of media measurement, will share some of the company’s findings and predictions on consumer mobile and Internet usage.

11.00 - 11.30 Coffee break

The PR-toolbox - is it working for publishers in the digital age?
Sakari Pitkänen, Senior Advisor, Prime Public Relations i Sverige AB, Sweden

Turning newspapers into profitable mobile products
Renate Nyborg, Head of Business Development, A&N Mobile & TV, UK

With a specific focus on the iPhone, iPad and other smartphone devices, A&N Mobile & TV produces a wide range of innovative free and paid-for applications for their core brands. The A&N Media group includes newspaper brands such as the Daily Mail, The Mail on Sunday and the free newspaper Metro – all products that have been successfully enhanced in mobile media.

12.15 Mobile Round Table, Panel members TBA

Béla Papp, Publisher, Ringier Apps Studio, Ringier AG, Switzerland

Oke Okaro, General Manager and Global Head of Mobile, Bloomberg L.P., UK
Mattias Rosberg, CEO, Adeprimo AB, Sweden
Henry Faure Walker, Digital & Business Development Director, Johnston Press plc, UK
Jürgen Walther, Leiter Professional Services, Holtzbrinck Online Services GmbH, Germany

Is there an app revolution happening? What will be the impact of apps on the mobile web? How should publishers position themselves in the mobile space? The panel will touch on the relevance of issues from monetisation to marketing and measurements.

13.00 - 14.30 Lunch sponsored by



14.30 Making money today – a case on extending the newspaper model to mobile

Mattias Rosberg, CEO, Adeprimo AB, Sweden

The Stampen Media group is now offering over 50 services on the mobile platform to a network of 45 Swedish dailies as well as to several media companies in Norway, Finland and Eastern Europe. This unique case study offers insights on how media companies are leveraging mobile media.

15.15 The Next Generation of Digital Platforms
Dong Ouk Park, VP Global Content Sourcing Group, Samsung, South Korea

Samsung is a global innovator and one of the worldwide leaders in smart consumer devices and has in recent years become one of the leading mobile phone providers, for example with its Galaxy line. The Galaxy is also a tablet, with an innovative offering, exploring the Android potential. Samsung is also interested in the media ecosystem, bringing its fresh perspective to this industry.

15.45 - 16.15 Coffee break

“Liberty. Picture it!” How you can help engage the young on Press Freedom Day
Dr Aralynn McMane, Executive Director, Young Readership Development, WAN-IFRA, France

WAN-IFRA is encouraging newspapers to use “Liberty. Picture it!” as the theme for a project or contest on 3 May Press Freedom Day in which children do or learn to do photo journalism using mobile phones. We’ll provide instructions of how to run a simple classroom workshop and how to set up a national contest.

16.25 The Stardoll phenomenon going mobile and tablet
Chris Seth, Global EVP and General Manager, Stardoll Network, UK

With over 92 million registered users worldwide, the Stardoll Network is the leading global group of websites devoted to young women and teens. Set up in early 2009, the network launched its first mobile app, for both Android and the iPhone, in 2010. Chris Seth will discuss how the company is extending its network on mobile platforms.

17.15 Wrap-up Mobile Media Day
Stig Nordqvist, Executive Director, Emerging Digital Platforms and Business Development, WAN-IFRA, Germany

17.30 Mingle and drinks on invitation of



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