Daily News from the Conference

• WAN-IFRA will be providing summaries (in English) of all presentations during the conference, beginning Monday, 11 April, 2011. Please check back for updates.
  If you wish to receive the summaries by e-mail, send your request to larry.kilman@wan-ifra.org.

• http://dme.globalmojoproject.com/ featuring video live from the conference

Media reporting about Digital Media Europe

• http://www.newsandtech.com/dateline/article_8633cb54-6467-11e0-b10b-001cc4c002e0.html
• http://www.guardian.co.uk/media/greenslade/2011/apr/12/associated-newspapers-digital-media

---

The Programme

With Digital Media Europe, the WAN-IFRA conferences on digital topics will be taken to a new level. Beyond 2011 - the World Digital Publishing Conference and Mobile Media Day will merge into a new event format, building on the success of the sister conference "Digital Media Asia".

Digital Trend Day:
Solid growth as digital media come into their own

Monday, 11 April 2011, 9.30 - 18.00

The rise of Groupon is just another example of how quickly new business models emerge and expand in the digital world. The publishing industry needs to react fast as new ideas can mean incremental new revenue sources. Join Digital Trend Day to learn how media companies address advertiser needs through state-of-the-art digital portfolios.

• Future online business (paywalls, metered model, upselling niche content, kiosk, micropayment, sponsoring, advertising)
• Monetising social media (driving traffic through social media)
• Online video (webTV, IPTV, direct TV, video)

Mobile Media Day:
Time to set targets in the mobile world

Tuesday, 12 April 2011, 9.30 - 17.30

Mobile marketing spend is expected to reach 2.7 billion dollars this year. Consumers will collectively spend billions using their mobiles. Now the million dollar question for the publishers is: Where do we position our offers in this new transaction chain? Mobile Media Day is about mobile advertising, mobile platform choice and meeting the end users’ expectations.

• Future on apps (news apps, service apps, fun apps) vs "Old School" (wap, SMS)
• Enabling toolsets (hyper-local, maps, AR)
• iOS vs Android

iPad & Tablet Day:
Tablet confidential

Wednesday, 13 April 2011, 9.30 - 17.30

There is clearly a potentially huge business opportunity in the new iPad and tablet market(s) – from offering devices, to aggregating and distributing content, selling advertising and offering subscriptions. Some powerful companies are grasping the entire value chain, and publishers need to weight their options with all issues in hand. The iPad and Tablet day will explore those issues.

• Product development for tablets; how to design and create your killer App
• Revenues, subscriptions, ads
• Strategy and pricing (genuine apps, web optimised apps, epaper)
• Analysing and understanding user needs