World Association of Newspapers and News Publishers


Digital Media Asia 2014

Title

Digital Media Asia 2014

Visual

Programme

Thursday, 20. November 2014

  • 9:00
    Orchard Hotel Singapore

    During this executive masterclass, participants will go through an in-depth look of content strategies and discuss the business models that allow successful charging for the content online and on mobile. The workshop will discuss real experiences of what content a media house can charge for, pitfalls to avoid, and strategies for making the reader happy consuming paid content. 

    This masterclass is especially recommended for CEOs, Managing Directors, Chief Strategy Officers, Chief Digital Officers, Editors in Chiefs and other digital news media Senior Executives.

    Principal Associate Consultant, WAN-IFRA, Germany

  • 9:00
    Orchard Hotel Singapore

    At this masterclass, we’ll discuss article and tag pages, leveraging “social” and “search” traffic. Main aspects covered: Using content as a marketing agent; Turning landing pages into homepages; Journalistic Search Engine and Social Media Optimisation.

  • 9:00
    Newsplex Asia, Nanyang Technological University

    Master the techniques for creating compelling visual stories with mobile devices like the iPhone and iPad. Learn how to plan and film photo stories and file high-quality multimedia reportage from smartphones.


     

    This masterclass will be held at:
    Newsplex Asia
    Nanyang Technological University
    Wee Kim Wee School of Communication & Information (WKWSCI)
    Level 1, 31 Nanyang Link
    Singapore 637718

    *Transportation will be provided from Orchard Hotel to Newsplex Asia, NTU.

    International journalist

Friday, 21. November 2014

Date and Location

  • 18 Nov 2014 - 21 Nov 2014
    Singapore
    Singapore

Contact information

Programme