Digital Media Asia 2012
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Title
Date and Location
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27 Nov 2012 - 29 Nov 2012Kuala LumpurMalaysia(English)
Price
For WAN-IFRA members:
SGD 600 for any one day
SGD 1100 for any two days
SGD 1500 for all three days
For non-members:
SGD 750 for any one day
SGD 1400 for any two days
SGD 1950 for all three days
Pre Conference Workshop
Workshop with Conference:
WAN-IFRA members: SGD 250
Non-members: SGD 300
Workshop only:
WAN-IFRA members: SGD 350
Non-members: SGD 400
Partner and Sponsors
MEDIA PARTNERS
Supporting Organization
Programme
Tuesday, 27. November 2012
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Online and Social Media
There has been in recent months a fundamental shift regarding charging of online content from “how to charge” to “how much to charge”? Numerous media organizations are consequently unfolding pay-wall strategies and bundle subscription models around the World, including Asia Pacific.
News media organizations worldwide are rethinking the way they have been working for years. Beyond the multimedia newsroom, adapting to the “Digital-First” era requires a complete reorganization of media houses workflows and processes.
Meanwhile, even though monetization prospects are still remote, Social media platforms increasingly become key tools for media organizations to optimize their news reporting operations and for connecting with their audience.
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8:30Participants registration and badge pickupShangri-La Kuala Lumpur Basement II Foyer
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Conference OpeningSabah Ballroom
Keynote: Re-innovating mass media for the digital age
Wong Siah Ping, Chief Operating Officer, Digital Business, Star Publications, Malaysia
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9:30Digital media trends, metrics and consumer behaviour
Understanding the changing behavior of netizens is first step towards offering attractive content. How do different demographics consume media across Asia, what are their interests?
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10:00Creating the largest news portal for cricket
Indians spent 1500 years in espncricinfo.com during the ICC World cup 2011. What made this website so popular? What are the most viewed features? How the clicks transform to revenue?
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Coffee Break
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11:00To charge or not to charge – The art of pricing
Conventional wisdom says that general news, as commodity item, cannot be charged for. How to enhance the user experience and transform them into paid subscribers? Strategic implications of what we now know about monetization and pay walls.
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11:30Paid for content – international business models
This session will present an in-depth analysis of different models for charging for online content: hard pay-walls, metered, freemium, free. It will also feature examples from the Times, Wall Street Journal, New York Times, Axel Springer and Mail Online.
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12:30Cable TV subscription model adapted to news media
After persuading most of Slovakia's major media outlets to sign up to a single-payment system, Piano Media has now also reached the Slovenian and Polish markets. It plans to expand the successful model into 2-3 more countries in the next coming months.
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13:00LunchLemon Garden Cafe
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14:00The power of social media and crowdsourcing in journalism at the Guardian
The Guardian has been a role model for embracing the changing world around him. By harnessing the power of social media and crowdsourcing, he has produced some of the most compelling investigative journalism in recent years.
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14:30Social media strategy of BBC
BBC Worldwide has reached over 25 million likes on facebook and gained a unique experience in managing social media platforms. What is their strategy with twitter and facebook? What networks are they betting on for the future? How much should a media company reasonably invest in social media?
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Coffee Break
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15:30Web responsive design to increase audience engagement and retention
Journalistic Responsive design allows media companies to create a dynamic content experience and to regenerate it on all devices. Is it the right way to go?Case studies from FT, Boston Globe and other publications.
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16:00News animations gain momentum
NewsDirect animations help fill in the gaps when video footage is missing and provide clear illustrations of news that is highly conceptual or technical in nature.
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16:30Best practices in Search Engine Optimization for news media
Latest SEO tools and techniques which can help media companies to increase their reach and gain a higher monetization for their online content.
17:00 Closing comments
Wednesday, 28. November 2012
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Smart media - Digital Business Innovations
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8:30Participants registration and badge pickupShangri-La Kuala Lumpur Basement II Foyer
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9:00Conference opening: Welcome remarks by session chairKeynote: Transforming to a smart media company
For successfully adapting to the changing media landscape media companies must review all their processes and create synergies across their organization.
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9:30Creating an e-commerce ecosystem around your media offerings
What are the key considerations? Pitfalls to avoid when setting up an e-commerce business.
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10:00Six trends in classifieds
This presentation will look into emerging trends in online cars, homes and jobs verticals and show how publishers can increase their revenues. It will also give insights on the future of classifieds.
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Coffee Break
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11:00Digital advertising - 2016: Beyond the horizon
A thought provoking presentation on the digital and mobile ad revolution.
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11:30Digital tools for online, mobile and video ad serving
Find out how leading publishers benefit from new tools for collecting and fusing audience data. Case studies on how to manage audience data and create novel ad & reporting offerings, using these to increase revenues and form closer relations with key advertisers.
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12:00Interactive digital marketing
Increasingly, advertisers are asking for cutting-edge digital, experiential, promotional and social marketing solutions. How can media companies anticipate and adapt to changing market needs?
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12:30LunchSarawak Ballroom
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14:00The rise of online video at WSJ
The Wall Street Journal has developped a rich offer of online video products, including a live daily news show. What is the technology used and the monetization strategy?
Hormuz Mehta, Director of Sales, Southeast Asia and South Asia, The Wall Street Journal, Singapore
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14:30How to engage commuters with Mobile, iPad and Video content. A HK bus company starts a publishing business
A Hong Kong case study for monetizing content during valuable consumer's time on way to work or to home using a new adserving platform dedicated for Mobile and iPad and Video content.
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15:00Indonesia's start up scene
Indonesia is the world’s first facebook country and one of the first countries on twitter. The startup scene in Indonesia is buzzing with innovation in online, mobile and social media.
Speaker invited
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15:30Driving subscriptions at online only news portal
Malaysiakini.com delivers 40 million page views to 2 million unique visitors. How do they get readers to pay and what are their other content monetization sources? Will Malaysiakini go from web to print?
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Coffee Break
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16:30Best practices on digital media
Case studies on some of Asia’s best in business innovations. Presentation of the Asian Digital Media Awards 2012 winners.
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17:30Asian Digital Media Awards 2012 Cocktail Reception
Thursday, 29. November 2012
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Mobile & Tablet Publishing
Almost three years after the launch of the iPad, the latest mobile apps are starting to live up to their promise as publishing platforms for news media. With the multiplication of available devices, what is the best technology for producing appealling apps on as many devices as possible and at a reasonable cost?
Subscription platforms are also diversifying: iTunes, Amazon, independent digital kiosks… What is the best option for news publishers to distribute their content, offer valuable subscription deals and retain customer data?
Finally, advertising and marketing models on mobile platforms are evolving at a fast pace and media houses must remain at the heart of this revolution.
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8:30Participants registration and badge pickupShangri-La Kuala Lumpur Basement II Foyer
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9:00Keynote: App design and story-telling on tablets
iPad design is about story-telling in today’s new world. How to analyze the way consumers take in information on tablets? Insights into story-telling, navigation, look and feel and how to keep advertising and pop-ups from detracting from the reader experience.
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9:30Tablet and mobile trends
Overview of mobile and tablets technologies, markets and applications.
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10:00Mobile services, advertising and technology: is Japan still leading the way?
Latest innovations and inspiring models coming Japanese telecom operators, handset makers applications and service providers.
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10:30After iPads and Android tablets, will Windows 8 and Slate change the game?
Windows 8 is slated for release on 26 October. Windows tablets will feature the new slick Metro interface. An important update for publishers who must decide whether to offer content through this new channel.
Benny Sriphet, Strategic Alliance Manager APAC, Adobe Systems, Singapore (tbc)
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Coffee Break
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11:30Niche is beautiful: fast ROI with niche app
How did a small publishing house in Australia, with a limited niche audience - and an even more limited budget - make the leap from print to multi-platform publishing and successfully launched its News iPad edition with ROI within four months of launch.
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12:00Mobile media as growth engine
As Schibsted’s former editor-in-chief and senior advisor, the speaker has been a key decision maker in implementing his company’s forward-thinking strategy for publishing and advertising on mobile platforms.
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12:30Extending reach with mobile editions
Middle-East newspaper and magazine publisher Dar-Alhayat operates from London and serves several markets. Its digital editions offers great prospects for increasing its reach and subscription revenues.
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13:00Lunch
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14:00Classifieds on mobile, the next big opportunity
How big is the market for classified on mobile devices? For publishers who missed the opportunity to become leading online classified players in their market, does this open a window of opportunity?
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14:30Mobile marketing in India: big leap ahead
India has more than 900 million mobile subscribers and hitting the billion mark will not take long. Mobile marketing is growing fast and promises to evolve fast.
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15:00Leveraging on mobile apps to grow your business
The Stampen Media Group in Sweden has developed over 50 apps and services for its mobile platforms. The model has then been rolled out by other newspaper companies in several countries.
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Coffee Break
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17:00Bonus Session: Paid for Content Strategies
An in-depth look at Paid for Content Strategies, and discuss the business models that allow successful charging for content online and on mobile. We will discuss real experiences of what content a media house can charge for, what mistakes not to do, and how to make your readers happy doing it.
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XingContact information
Gilles Demptos
Director, Publications and Events | WAN-IFRA Asia Pacific Pte Ltd | Singapore, Singapore
Phone: ++65-65628443
E-Mail: gilles.demptos@wan-ifra.org
