World Association of Newspapers and News Publishers

Digital Media Asia 2012



Digital Media Asia 2012

Date and Location

  • 27 Nov 2012 - 29 Nov 2012
    Kuala Lumpur


For WAN-IFRA members:

SGD 600 for any one day

SGD 1100 for any two days

SGD 1500 for all three days

For non-members:

SGD 750 for any one day

SGD 1400 for any two days

SGD 1950 for all three days

Pre Conference Workshop

Workshop with Conference:

WAN-IFRA members: SGD 250

Non-members: SGD 300

Workshop only:

WAN-IFRA members: SGD 350

Non-members: SGD 400

Partner and Sponsors


Supporting Organization


Tuesday, 27. November 2012

  • There has been in recent months a fundamental shift regarding charging of online content from “how to charge” to “how much to charge”? Numerous media organizations are consequently unfolding pay-wall strategies and bundle subscription models around the World, including Asia Pacific.

    News media organizations worldwide are rethinking the way they have been working for years. Beyond the multimedia newsroom, adapting to the “Digital-First” era requires a complete reorganization of media houses workflows and processes.

    Meanwhile, even though monetization prospects are still remote, Social media platforms increasingly become key tools for media organizations to optimize their news reporting operations and for connecting with their audience.

  • 8:30
    Shangri-La Kuala Lumpur Basement II Foyer
  • Sabah Ballroom

    Keynote: Re-innovating mass media for the digital age

    Wong Siah Ping, Chief Operating Officer, Digital Business, Star Publications, Malaysia

  • 9:30

    Understanding the changing behavior of netizens is first step towards offering attractive content. How do different demographics consume media across Asia, what are their interests?

    Senior Vice President, Asia Pacific, ComScore, Singapore

  • 10:00

    Indians spent 1500 years in during the ICC World cup 2011. What made this website so popular? What are the most viewed features? How the clicks transform to revenue?

    Editor,, India

  • 11:00

    Conventional wisdom says that general news, as commodity item, cannot be charged for. How to enhance the user experience and transform them into paid subscribers? Strategic implications of what we now know about monetization and pay walls.

    Director of Research, Reuters Institute, Oxford University, UK

  • 11:30

    This session will present an in-depth analysis of different models for charging for online content: hard pay-walls, metered, freemium, free. It will also feature examples from the Times, Wall Street Journal, New York Times, Axel Springer and Mail Online.

  • 12:30

    After persuading most of Slovakia's major media outlets to sign up to a single-payment system, Piano Media has now also reached the Slovenian and Polish markets. It plans to expand the successful model into 2-3 more countries in the next coming months.

    Co-founder and CEO, Piano Media

  • 13:00
    Lemon Garden Cafe
  • 14:00

    The Guardian has been a role model for embracing the changing world around him. By harnessing the power of social media and crowdsourcing, he has produced some of the most compelling investigative journalism in recent years.

  • 14:30

    BBC Worldwide has reached over 25 million likes on facebook and gained a unique experience in managing social media platforms. What is their strategy with twitter and facebook? What networks are they betting on for the future? How much should a media company reasonably invest in social media?

  • 15:30

    Journalistic Responsive design allows media companies to create a dynamic content experience and to regenerate it on all devices. Is it the right way to go?Case studies from FT, Boston Globe and other publications.

  • 16:00

    NewsDirect animations help fill in the gaps when video footage is missing and provide clear illustrations of news that is highly conceptual or technical in nature.

    International Content Editor, Next Media Animation, Taiwan

  • 16:30

    Latest SEO tools and techniques which can help media companies to increase their reach and gain a higher monetization for their online content.


    17:00 Closing comments

    Professional blogger and SEO & Web Traffic Expert, USA

Wednesday, 28. November 2012

Thursday, 29. November 2012

Contact information


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