World Association of Newspapers and News Publishers


Dagsvara 2015

Title

Dagsvara 2015

Visual

DagsVara 2015, 19-20 March, Stockholm, Sweden

Programme

Thursday, 19. March 2015

  • 9:00
    Clarion Hotel Stockholm
  • 10:00
    Clarion Hotel Stockholm

    CEO, Interactive Institute Swedish ICT, Sweden (Moderator)

  • 10:15
    Clarion Hotel Stockholm

    Is there a case for a “Spotify for journalism”? Unlike most digital kiosks, who distribute PDF versions of print editions, Dutch start-up Blendle is a pay-per-story service. Both the New York Times and Axel Springer have invested in the service. Marten Blankensteijn will discuss why they believe this model will entice young readers to pay for their newspaper and magazine stories.

    Founder & CEO, Blendle, The Netherlands

  • 10:45
    Clarion Hotel Stockholm

    In three years, VK has converted 60% of their readers to print+digital subscriptions, and have achieved the largest reach in Northern Sweden. Key has been applying knowledge about the audience in every-day editorial decisions, thereby developing a different kind of relationship with diverse audience types, some free, some premium and in print.

    Deputy and Managing Editor at Västerbottens-Kuriren (VK), Sweden

  • 11:15
    Clarion Hotel Stockholm

    Bonnier News, which includes flagship titles Dagens Nyheter, Dagens Industri and Expressen, is focussing its digital efforts on a group wide data platform.

    CDO and CIO, Bonnier News

    VP/ Chief Consumer Officer, Bonnier News

  • 12:30
    Clarion Hotel Stockholm
  • 14:00
    Clarion Hotel Stockholm

    Fewer people do more things with new job titles - but how much did the publishing industry really change? This talk will challenge some of the decades-old assumptions we still make about ourselves and our audiences, and propose rational and irrational alternatives. EljesterABwas founded in 2014 and develop news platforms and provide services to organizations in need of advisory, education, analytics and trend reports on digital and social channels.

    Founder, Eljester, Sweden

  • 14:30
    Clarion Hotel Stockholm

    Sara is a well-known innovator with a background as SVP R&D at Bonnier as well head of a niche car development at Volvo. She is now the board member of several media companies and a columnist at Dagens Industri. Her new venture Mindmill is an international group of like-minded experts set up to help companies deal with the digital transition, not least innovation.

    Mindmill Network, Co-founder / Senior Advisor

  • 15:00
    Clarion Hotel Stockholm

    Pressure on newsrooms coupled with the need for more varied stories means there’s a growing space for freelance journalism. Content Central is a marketplace for editorial content set up to bridge the gap between freelancers and publishers.

    Founder and CEO, Content Central, Sweden

  • 15:30
    Clarion Hotel Stockholm

    What are advertisers looking for? Presentation will include a few case studies where publishers have responded in a creative way to the needs of advertisers.  Newsworks is the marketing body for national newspapers, helping advertisers get the most out of newsbrands - A hub for newsbrand research - Consumer insight - A showcase for innovation and creativity -

    Deputy Chief Executive, Newsworks, UK

  • 16:00
    Clarion Hotel Stockholm
  • 16:30
    Clarion Hotel Stockholm

    The Startup Hub SUP46 (Start-Up People of Sweden) is the number one meeting place for the startup community in Stockholm. With the backing of top VCs and local accelerator partners, SUP46 gives its members a clear head start. Jessica Stark, CEO at SUP46 will engage in an exciting discussion with a couple of interesting start-ups currently at SUP46: Apprl and Sparta.

    Co-Founder kindai:projects, Germany

    CEO & Co-Founder SUP46 (Start-Up People of Sweden).

    CEO, Sparta (Hysminai AB)

    Co-Founder Apprl

    Co-Founder Apprl

  • 18:30
    Clarion Hotel Stockholm

Friday, 20. March 2015

  • 9:30
    Clarion Hotel Stockholm

    CEO, Interactive Institute Swedish ICT, Sweden (Moderator)

  • 9:45
    Clarion Hotel Stockholm

    Aftonbladet launched its Plus digital subscriptions back in 2003, but it was not until about four years ago that the publisher started to work strategically to grow the paid user base. It’s paid off; the number of digital subscribers have gone from 115,000 in January 2010 to over 210,000 today. Plus is a cornerstone of Aftonbladet’s transformation into a digital publisher – by 2017 the goal is for the business to operate without relying on print. Peter Nelander and Ted Kudinoff will cover not only the editorial and commercial processes and strategies around growing Plus, but also touch on the publisher’s change management more broadly. This includes dealing with new skill requirements, the effects of mobile media consumption and harnessing innovation, with focus on recent ventures Omni, Lajkat and Politism.

    Head of Commercial - Aftonbladet

    Managing editor Plus at Aftonbladet, Sweden

  • 10:30
    Clarion Hotel Stockholm
  • 11:00
    Clarion Hotel Stockholm

    News UK’s findings – that behaviour is driven by content and not platform – challenges the commonly-held belief that the reverse is true. But what does this mean for how we engage audiences and sell audiences to advertisers? Abba Newbery is responsible for developing longer-term advertising models across platform, publication and audience that allows News UK, including flagship titles The Times and The Sun, to remain relevant to the changing needs of advertisers, ensuring a commercially viable but platform agnostic future. Abba will also talk about the impact of the paywalls on the advertising strategy.

    Head of Strategy for The Times and The Sunday Times

  • 11:30
    Clarion Hotel Stockholm

    When Mittmedia set out on their big data project in 2012, they were in unchartered territory, with no peers to ask for advice. Three years on, building the tech platform has turned out to be the easy part – the cultural change is a tougher nut to crack. With the editorial system complete, they are now implementing the wider infrastructure and advertising part, including a self-service UI aimed at selling target groups, and a unique linking to anonymised offline data. Magnus Söderlund will talk about the challenges, the key success factors and will give advice on how to go about the mammoth task of turning user data into business.

    Strategic Business Development Manager, Mittmedia

  • 12:00
    Clarion Hotel Stockholm

    Over the past years, brands in various verticals have increased their focus and attention on influencers across various social media platforms. However, scaling, predictability and reporting have been problematic for many advertisers. United Bloggers sought to change all that, and have in the last six months developed a credible marketing platform with more than 100 key influencers in Norway and disrupted the entire blog market at the same time, reaching more than 15% of the Norwegian population monthly.

    Sales Director and Partner, United Bloggers, Norway

  • 12:30
    Clarion Hotel Stockholm
  • 14:00
    Clarion Hotel Stockholm

    Ben Shaw will provide examples of best practices in digital business development world wide as well as the latest relevant findings published in WAN-IFRA’s World Press Trends.

    Director, Global Advisory, WAN-IFRA, Germany

  • 15:00
    Clarion Hotel Stockholm

    CEO, Interactive Institute Swedish ICT, Sweden (Moderator)

  • 15:15
    Clarion Hotel Stockholm
  • 15:45

Date and Location

  • 19 Mar 2015 - 20 Mar 2015
    Stockholm
    Sweden

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