In 1998, with the inception of the LEGO MINDSTORMS brand, Steven Canvin started at the LEGO Group as Senior Concept Designer  on the LEGO® MINDSTORMS® development, being involved in the full product development process, from ideation to production to marketing implementation, and became Design Manager for the design team until 2001 before moving on to working on other concept projects in  the LEGO Group’s R&D department .

In 2007 he came back to the LEGO MINDSTORMS brand as Business Development Manager before taking up the position, in Fall 2007 as global Marketing Manager for the brand, based in the Billund, Denmark HQ.

Since Fall 2010 he has worked as the LEGO MINDSTORMS Community  Manager, interacting with and supporting the global community of fans and working with international partners.