The programme focuses on equipping participants to deliver a continued stream of revenue to traditional media channels and fully exploit ‘new’ channels.

It is a classroom and self-study programme, comprising 7 one-day sessions. These have been especially modified for WAN-IFRA and will be delivered as a 3-Day Module and 4-Day Module.

The MSQ is intensely practical. Each delegate chooses an advertiser or business from his or her market as a Case Study and throughout the programme, they apply the learning to this advertiser to develop a bespoke multi-media sales solution. This culminates, at the end of the programme, with them presenting their proposal to a panel of judges for assessment and feedback.

MODULE 1: 21 to 23 September 2011 - Berlin, Germany

• Session 1: Foundation Module: Understanding the Advertising Industry

• Session 2: Customers, Agencies, Media and the Marketing Process

• Session 3: New Media Metrics: Media and Market Research

MODULE 2: 22 to 25 November 2011 - London, United Kingdom

• Session 4: Selling Print Media and their Digital Channels: Local, Regional and National Newspapers, and Consumer Magazines

• Session 5: Broadcast Media: TV, Radio and Cinema

• Session 6: Out of Home and Direct Marketing

• Session 7: How to Develop and Deliver a Multimedia Sales Presentation

ASSESSMENT:
Multi Media Sales Proposal Presentation

For detailed programme please download the attached PDF below: