World Association of Newspapers and News Publishers


6th Tablet & App Summit

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6th Tablet & App Summit

Title

6th Tablet & App Summit

Date and Location

  • 07 Oct 2013 - 08 Oct 2013
    Messe Berlin, Hall 7.1a, Room New York 1+2
    Germany

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Sub title

Mobile explosion energising the publishing business

Introduction to Event

TAS13 will tackle key mobile strategies for news publishers, including case studies on user experience, how to make the mobile business work, advertising engagement across platforms, as well as design elements and storytelling in the tablet era.

Part masterclass, part strategy workshop, TAS13 in Berlin will help you re-align your mobile business plan, and give you some practical advice on how to keep pace with the extraordinary growth of the tablet and smartphone market.

Speakers

  • Audra Martin, Vicepresident, Advertising and Operations, Economist Digital
    Audra Martin
    Vicepresident, Advertising and Operations, Economist Digital, UK

    Audra joined The Economist Group in 2005 and is responsible for digital advertising, content...

Speakers

  • Anja Manouchehri
    Project leader Market Research Axel Springer - Axel Springer Media Impact, Germany

    Anja Manouchehri studied economic science at Augsburg University, graduated with title Dipl. oec...

  • Audra Martin
    Vicepresident, Advertising and Operations, Economist Digital, UK

    Audra joined The Economist Group in 2005 and is responsible for digital advertising, content...

  • Çağrı Türkkorur
    Digital Media Director at Doğan Gazetecilik

    Born in 1972, BS in Industrial Engineering Middle East Technical University, MBA in Boğaziçi...

  • Espen Olsen Langfeldt
    Managing editor VG Mobil

    Since 2010, Espen Olsen Langfeldt has been the managing editor of VG Mobile - VGs...

  • Guy Crevier
    President, La Presse, Canada

    Guy Crevier is President of Gesca, a Canadian publisher of newspapers and news websites, as well...

  • Jeff Moriarty
    General Manager, Boston.com / Vice President, Digital Products, The Boston Globe and Boston.com

    Jeff Moriarty is responsible for strategy, design and development of digital products at The...

  • Juan Figuerola-Ferretti
    Digital Strategy Project Manager, Vocento Group, Spain

    Juan Figuerola-Ferretti joined Vocento Media Group as project manager for digital strategic...

  • Paul Field
    Editor and Associate Editor of Mail Plus, and The Mail on Sunday

    Paul Field is Editor of Mail Plus, a new, paid-for digital brand for the Daily Mail, where he is...

  • Thomas Schultz-Homberg
    Head of Electronic Media, Frankfurter Allgemeine Zeitung, Germany

    Before joining FAZ as their Head of Electronic Media, Thomas headed up the Online Business...

  • Timo Rinne
    Director of Online Services, Ilta-Sanomat

    Timo Rinne is the director of online services at Ilta-Sanomat that operates the leading news and...

  • Dr. Assaf Avrahami
    CEO, Technology & Operation at Yedioth group, Yedioth IT

    Assaf Avrahami holds BSc in mechanical and electrical engineering and an MBA in technological...

  • Dr. Mario García
    CEO and Founder of García Media, USA

    Mario is the CEO and founder of García Media. He is also the Senior Adviser for News Design/...

  • Garrett Goodman
    New Media Consultant, Goodman Consulting, UK

    Garrett Goodman is a new media consultant based in London who works with tech...

  • Fred Hurkmans
    Commercial and Marketing Director, NewsMaster, Belgium

    Born in France, Dutch and living in Belgium, Fred Hurkmans joined NewsMaster in 2013....

6th Tablet & App Summit

Monday, 7th October

Focus: innovative cross-platform mobile strategies

-Where do we stand right now on tablet editions? Lessons learned from the product perspective, Mario Garcia, CEO and Founder, García Media, USA

-La Presse on tablet, and the start of an audacious revenue strategy, Guy Crevier, President and CEO, La Presse, Canada

-Responsive design session: all facets of deployment with the unique expertise of Jeff Moriarty, Vice President, Digital Products, The Boston Globe and Boston.com, USA with a roundup Q&A session with Garrett Goodman, Business Development at Worldcrunch,  France

-"The media quartet" by Mario Garcia

-Publishers’ mobile strategies around the world:

  • Timo Rinne, Online Director at Sanoma News, Finland - also Moderator of this session
  • Thomas Schultz-Homberg, Head of Electronic Media, Frankfurter Allgemeine Zeitung, Germany
  • Espen Olsen Langfeldt, Managing editor VG Mobil, Norway
  • Çagri Türkkorur, Digital Media Director, Dogan Gazetecilik, Turkey
  • Dr. Assaf Avrahami, CEO, Yedioth IT, Israel

18.15 h: Leaving to the News Publishers´ Night from the fairground 


Tuesday, 8th October

Focus: advertising engagement and how to leverage your mobile business

-Elements of design and today's multimedia newspaper by Mario Garcia

-Newcomer on tablet: Can The Daily Mail take its huge print success on mobile platforms? Paul Field, Editor of Mail Plus, also Associate Editor, Daily Mail, UK

-Win & keep advertisers happy in the competitive digital environment, Audra Martin, Vice President, Advertising and Operations, The Economist, UK

-App-Advertising put to the test: 10 insights, Anja Manouchehri, Project leader Market Research, Axel Springer - Axel Springer Media Impact, Germany

-Combining the best marketing and product offer, Fred Hurkmans, Commercial and Marketing Director, Le Soir, Belgium

-Storytelling across platforms by Mario Garcia


Mario Garcia and the Tablet and App Summit

Mario Garcia, the renowned news media designer, joins the Summit as our chair and moderator. He will offer a “masterclass” during both conference days considering:

  • Lessons learned on tablet editions from the product perspective
  • The media quartet (tablet, smartphone, online, print)
  • Elements of design and today's multimedia newspaper
  • Storytelling across platforms

5 key reasons to join TAS13

  • Compare success stories of top mobile publishers
  • Understand the best ways to present content on tablet
  • Get mobile marketing tips
  • Engage in person with innovators
  • Improve your mobile advertising ideas

Attachments


Venue

VisitBerlin is the official booking agent of the World Publishing Expo 2013 (IFRA Expo & Conference). Find and book your ideal accommodation in Berlin online at special WAN-IFRA Expo rates.

Berlin Tourismus & Kongress GmbH

Am Karlsbad 11
10785 Berlin
Germany
www.visitberlin.de

T. +49 30 25 00 25
F. +49 30 25 00 24 24
E. congress@visitBerlin.de

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