64th World Newspaper Congress - 19th World Editors Forum
Date and Location
02 Sep 2012 - 05 Sep 2012KievUkraine
EUR 1,190 + VAT
EUR 1,890 + VAT
Online registration is closed. Please register on-site in Kiev.
Sunday, 2. September 2012
The General Assembly of Members is a yearly occasion with the opportunity for members to contribute to the core decision making process. This includes ratification of the annual accounts, the election of office bearer and new members to the WAN-IFRA Board, discussion and agreements on the changes of the current statutes, as well as major strategies for the coming year. Members with a right to vote are: National Associations, Publishers and News Agencies.
The Annual General Meeting of members of the World Editors Forum is an opportunity for members and conference goers to participate in the conversation around future strategies and activites. Paid-up WEF members are entitled to vote on the previous meeting’s minutes, the WEF activity report and election of new Board members.
19:30Social eventsNational Sanctuary 'Sophia of Kiev’, Vladimirskaya Street 24
Informal Get-together with the participants and speakers
Monday, 3. September 2012
8:00International Centre for Culture and Arts (October Palace), Institutskaya Street 1
9:30International Centre for Culture and Arts (October Palace), Institutskaya Street 1
10:00International Centre for Culture and Arts (October Palace), Institutskaya Street 1
- Welcome words by Boris Lozhkin, Jacob Mathew and Viktor Yanukovych
- Opening show with Ukrainian dancers, singers and artists
- 2012 Press Freedom Film
- Spotlight on Press Freedom
- Presentation of the 2012 Golden Pen of Press Freedom by Erik Bjerager
12:00International Centre for Culture and Arts (October Palace), Institutskaya Street 1
We heard you loud and clear – you want more time to network at the Newspaper Congress! We have organised a unique and creative space for genuine networking to enable you to share ideas on how you can shape the future of the newspaper. Please join us in an informal setting over lunch to discuss the future of publishing or engage with WAN-IFRA experts in our theme-based networking pods:
- Press Freedom & Media Development and Young Readers – Meet publishers and editors from emerging markets and see how your newspaper can be involved in press freedom issues and sustainable independent press. Learn which newspapers are involved in media literacy and developing young readers.
- World Editors Forum – What are the big issues for editors that should shape the future of the World Editors Forum?
- Spotlight on Eastern Europe – Mingle and network with colleagues from your region, explore different solutions for shared challenges
14:00International Centre for Culture and Arts (October Palace), Institutskaya Street 1
14:30International Centre for Culture and Arts (October Palace), Institutskaya Street 1
From publishers in India who can’t get their hands on enough newsprint to publishers in the United States who can’t digitise fast enough, senior executives from Asia, Europe, the Middle East, Africa, Latin and North America will take you on a tour around the world presenting the latest trends in their regions.
16:00Keynote: Greg Hywood, Fairfax Media Limited, AustraliaInternational Centre for Culture and Arts (October Palace), Institutskaya Street 1
16:20International Centre for Culture and Arts (October Palace), Institutskaya Street 1
These are exciting times for newspapers, with new business models, new technology and new forms of journalism developing rapidly. In this ever-changing environment, newspapers and media houses around the globe have been searching for strategies and have developed a wealth of innovative ideas and successful approaches. This session brings together the winners who are shaping the future of our industry.
17:10Keynote: Miguel Forbes, President of Television and Licensing, Forbes, USAInternational Centre for Culture and Arts (October Palace), Institutskaya Street 1
18:30Social eventsKrasnoznamenaya 1, Pirogovo
Discuss the topics of the first Congress day and network with colleagues from all over the world in an inspiring atmosphere. Together we visit the open-air museum – over 300 pieces of traditional Ukrainian folk buildings. They are gathered in a collection of villages, each depicting a different region of Ukraine. Its thematic exhibits are situated on the outskirts of Kiev (Pirogovo) and depict Ukrainian nature, architecture and the way of life.
You will be invited to feel traditional Ukrainian spirit:
- Traditional Ukrainian Cuisine.
- Traditional folk ensembles, ensemble of antique Ukrainian instruments, “Bottlefon”.
Tuesday, 4. September 2012
9:3064th World Newspaper CongressUkrainian House, Khreschatyk Street 2
Leadership will play a major role in the future development of the newspaper industry. We are already witnessing the change to digital domination, and re-establishing confidence and ensuring future success will require strong and supportive leadership. This session provides attendees with the ability to create strategies that will survive the current innovations in technology and lead new news organizations effectively through new terrain.
- Managing the complexity of the new news organization
- Enterprise 2.0 – creating structures to survive and thrive the rapid pace of change
- Putting innovative thinking at the center of the organization
9:3019th World Editors ForumUkrainian House, Khreschatyk Street 2
Interactive digital tools are allowing journalists to break news and connect with readers with unprecedented speed and frequency. At the other end of the spectrum, there is a revival in interest in long-form storytelling. Both use creative but widely different tools and techniques. Will this two-speed recipe deliver readers, distinctive content and, ultimately, investment back into newsrooms? We showcase examples of integrated storytelling by some of the world’s master storytellers.
- How are the best craftspeople reporting across multiple channels?
- Are newspapers converging into news agencies, magazines and broadcasters?
- Crowdsourcing, twitter, facebook and BBM are part of the 1st world journalist’s tools - but what works in less sophisticated environments?
- Lessons on taking your print edition to tablet
Take home: inspiration, strategies and techniques from the world’s best to help
your two-speed storytelling across all platforms
SHOWCASE: Best multimedia coverage of the Olympics by Adonis Durado
11:3064th World Newspaper CongressUkrainian House, Khreschatyk Street 2
Creating and distributing high quality news costs money. The traditional newspaper model of news, funded by advertising is shaking. Are government subsidies an alternative? Is going the not-for-profit route a viable option? The media industry is evolving and so are the business models. Innovative publishers are looking for new revenue streams and pricing strategies. Once financial stability is secured, newspapers can focus on their main goal: Delivering high quality content.
- Identifying a growth path and new ways of pursuing revenue
- Investments and acquisitions – how to deal with start-ups
- Can a traditional newspaper give birth to new technologies?
- Pricing and packaging
11:3019th World Editors ForumUkrainian House, Khreschatyk Street 2
Running a truly integrated and cost-effective editorial operation is a challenge. We investigate the latest trends, including the fast-slow newsroom model of Sweden’s Svenska Dagbladet that the FT and Guardian are now adopting as a way of managing costs. We explore the best way to deliver video that advertisers want to support and ask what’s next? How do we integrate content and technology teams to create compelling experiences for audience and increase engagement and loyalty?
- The two-speed newsroom
- Making video work - affordably
- Creating true ‘digital-first’ workflows
- Editorial teams: what skills do you need to deliver stories through words, data, graphics, photos and video
- Changing mindsets
- Getting help from news agencies
Take home: tips and lessons from pioneering newspapers using video, ideas on new roles and efficient newsroom organisation.
SHOWCASE: "Biggest, most modern, coolest, weirdest newsrooms" - by Juan Seňor
13:00Ukrainian House, Khreschatyk Street 2, WAN-IFRA booth
Meet fellow tweeps and expand your Twitter network. We meet during the lunch break at the WAN-IFRA booth for an informal Get-together.
Event hashtags are #wnc12 #wef12.
13:00Ukrainian House, Khreschatyk Street 2
13:00Ukrainian House, 2 Khreschatyk Street
14:0064th World Newspaper CongressUkrainian House, Khreschatyk Street 2
The new definition of success is audience growth. Effective publishers understand the necessity of listening to the market, embracing dialogue with their audiences, using social media and believing in the wisdom of the crowds. A new generation of marketers is now emerging, one that looks deeper into audiences, well beyond what circulation and visitor figures alone provide.
- Being more relevant to readers and advertisers
- Taking full advantage of audience clusters and diversification
- Embracing engagement with great social media and sharing opportunities that can grow audience
- Understanding consumer behaviour
14:0019th World Editors ForumUkrainian House, Khreschatyk Street 2
In a world where more and more news sources are provided by blogs and social media, mainstream news outlets have to work harder to maintain their authority, particularly when scandals hit. How can professional journalists and their publications distinguish themselves as accurate and objective sources of information and regain the trust of their readers? Do we need to rethink ethical codes? Is serious journalism now a rare and niche commodity?
- The role of tabloids after Murdoch
- The importance of ethics codes
- Dealing with outside sources
- Protecting sources and the use of sources’ identity in conflict situations
- Relating to readers
- Importance of transparency
Take home: clarity and insight on how to best practise and how to promote the distinctive nature of your content
SHOWCASE: Digital First: but have you got the rights?
by Andrew Moger
16:0064th World Newspaper CongressUkrainian House, Khreschatyk Street 2
Despite enormous digital growth, print remains the primary revenue source for newspaper publishers, but with minor or no growth in most developed markets. Thus, abandoning print is not an alternative, and we need to protect and try to grow it. We’ll take a deeper look into the best print strategies, from extreme markets such as India and North America. What are the consumer needs for print - mass or niche product? What is the importance of print for advertisers?
- What newspapers can learn from magazines
- New print revenue streams
- Panel discussion: The future of print
- Augmented reality: Extending print into digital presented by Layar, Netherlands
16:0019th World Editors ForumUkrainian House, Khreschatyk Street 2
Social media provide unprecedented opportunities to engage with readers, as well as to attract new ones. Can journalists take full advantage of what it can offer and truly integrate its use into their reporting? How to keep interest in your frontpage and avoid being bypassed by Facebook and Twitter? How do you capitalise on your social media audience?
- How to integrate social media into every step of the reporting process
- Risks of newslinks and moving discussions onto an outside platform
- Engagement outside of social media, real-life efforts
Take home: ideas and tools to draw your audience closer and use social media to your advantage
SHOWCASE: Integrating video into your newsroom by Mark Little
19:30Social eventsLavrska Street 10-12
Glamourous networking event in the breath taking atmosphere of an Art museum
Wednesday, 5. September 2012
8:30Ukrainian House, 2 Khreschatyk Street
Chaired by Tim Wall, Editor-in-Chief, The Moscow News, Russia
9:30Parallel with Lessons from emerging marketsUkrainian House, Khreschatyk Street 2
Digital innovation is transforming all aspects of newspapers. But is the investment paying off for early adopters? In a multifaceted session, we look at the latest developments and opportunities in digital subscriptions, tablets, mobile and video. Market leaders will share their experiences and lessons learned, and we’ll feature some of the industry's best paid-for apps.
- Monetising digital: Paywalls, subscriptions and more
- How to rapidly develop products and evaluate success or failure
- The new opportunities with mobile: smartphones and tablets
9:30Parallel with Digital Compass SessionUkrainian House, Khreschatyk Street 2
News organisations from mature markets can often learn from experiences in developing countries
10:45Parallel with Digital Compass SessionUkrainian House, Khreschatyk Street 2, parallel with Digital Compass Session
No matter what our eventual economic model, newspapers must pay serious attention to youth or our organizations will die. The good news is that we'll give you some actions at this session that you can start the day after you get home that will, already, make a difference.
12:00Ukrainian House, Khreschatyk Street 2
65th World Newspaper Congress - 20th World Editors Forum
12:15Ukrainian House, Khreschatyk Street 2
The annual presentation of the Innovations in Newspapers World Report, prepared for WAN-IFRA by the team from Innovation Media Consulting, is always one of the highlights of the Congress and Editors Forum. Innovation’s report focuses on news organisations who are leading the industry forward, and, as always, the presentation will be illustrated with case studies from all over the world.
14:00Ukrainian House, Khreschatyk Street 2
Sponsors of Discussion
With the economy getting healthier, advertising and media markets as a whole are becoming bigger and better again. But it is still far below the average in comparison with European figures.
On other hand, audiences here, as everywhere in the world, are going to the web, but the rate is several times lower.
And, of course, media here are often considered as a coin which can be used for political issues, for influence and for fighting against someone or something.
So the market potential is very high. How to gain from it? What are the main secrets of the former Soviet countries' markets? How to profit with information flows getting faster and bigger?
- Media business as a business: Sustainability in CIS countries
- Audience trends: How to win their attention