Nic started consulting with TigerSpike in 2006 as part of his MBA program with Melbourne and Kellogg University. The MBA challenge was to write the global strategy for expansion for a fast growing start up. Nic then joined the UK office in 2007 drawing on his 15 years of blue chip experience from operational sales to strategic marketing.  This experience, built in retail, FMCG (with Mars), and private equity in Director level roles (with Clayton Dubilier & Rice), has been invaluable in helping TigerSpike scale effectively. Nic sits on the UK board of the Mobile Marketing Association and the IAB mobile steering group.