Conference details

Advertising in newspaper brands is and will be one of your major income sources for the foreseeable future. What do successful media companies do to protect and to grow these revenues?

Do not miss this popular annual event for newspaper advertising experts. Discover the success stories of leading media houses worldwide and get inspiration and practical ideas for your daily business.

The formula for your advertising success:

(Knowledge + Skills) * Channels = Advertising Revenue squared!

• The roots of newspaper advertising: Innovative print campaigns & classifieds

• New variables: Tablet & mobile advertising
• Powerful multipliers: Social media & community building
• 360° advertising: The newspaper as a full service agency
• Greater than the sum of its parts: The future sales team
• No fear of big numbers: Measure and control your sales performance

What our participants say:

• “One of the best programmes I have experienced, something for everybody, and what was really cool was the mix of future opportunities with practical ideas that any participant could take back and use immediately for a positive impact on revenue.”
• “Very interesting conference which showed that newspapers together with other media have a future - just be creative and open minded.”

*about the World Newspaper Advertising Conference in 2011 in Malta

Who should attend:

Chief executives, managing directors, advertising executives and all those who wish to know about their opportunities in the future of advertising and find new ways to generate more revenue.