Where's the Money?

The 20th World Newspapers Advertising Conference, held for the first time under the auspices of the new WAN-IFRA merged association, the World Association of Newspapers and News Publishers, recognises the simplicity of today's ad department priorities: meet your targets today, next month and next year.

The content will be presented by market leaders, the ideas are relevant and usable, the strategies bold but practical, with content distilled from the experiences of WAN-IFRA's global newspaper and media research projects and the combined know-how of WAN-IFRA's 18,000 newspaper members world-wide.

WAN-IFRA conference goers expect a focus on innovation, strategy and practical advice. The approach combines strategic vision with the tactical and immediate demands of the current media market.

Every session aims to answer these questions:  Where's the money to meet the targets now? Where's the money to meet the targets in the future?

The 20th World Newspapers Advertising Conference & Expo will focus on strategies for revenue achievement in 2010 by providing best practices and answering key questions.

Topics will include:

- The economic outlook for advertising
- Your options for search revenues and competing in the new media universe.
- Broken promises - Will your digital strategies work?
- Media metrics - What are the currencies in play today and what will emerge tomorrow?
- How to maximize the sales potential of your multi-media offer.
- The sales team of the future - what will it look like? How can it be built?
- The 'Smart Ad Department': What to do today to make money!

Topic 1. Where has all the money gone?
Economic outlook for advertising - the forecasts vary widely -- who is right? Can we follow historical lessons or are we in uncharged waters?
Annelies Van Den Belt, Group CEO, SUP Fabrik, Russia
Eamonn Byrne, Business Director, WAN-IFRA, France

Topic 2. Who’s benefitting and who is losing?

2.1. Alternatives to Google - The dominance of Google and Yahoo, friends or foes? How much are they taking from your clients? What are the strategies you should consider?
Moritz Wuttke, Founder NextMedia Innitiatives – China / Switzerland

2.2. Competitor Analysis - TV ad revenues are in crisis but global share continues to grow.  What are the strategies broadcasters will adopt for advertising sales in the future, and what lessons can we learn? The future model for TV advertising
Ross Biggam, General Director, ACT (Commercial Television Association Europe) - Belgium

Topic 3. When and… Is it coming back?

3.1.The problem with advertising: What are the intentions of major brand advertisers and agencies on how much they intend to spend, and where and when?The advertising agency perspective
Adam Smith, Futures Director, Group M, UK

3.2. The international brand advertiser perspective
Christian Linnelyst, Marketing Director, SAS, Denmark

Topic 4. Where is the new money coming from? And… What can I do to get some immediately

4.1. Mobile - More broken promises or is mobile a 'must have' part of the money mix? Real stories of newspaper money making in mobile... at last!
Jan Rezab, Managing Director, LOKOLA and CEO, HungryMobile, Czech Republik

4.2. Behavioural advertising is forecast to be the next great advertising revenue Tsunami: How well-prepared are you to gain your share of this new revenue source?
Speaker to be confirmed

4.3 My Family Announcements: How families can be developed as hyper-local social networks, a simple concept that can revolutionise your personal advertising services and revenues
John Bradshaw, CEO My Familiy Announcements, UK / Portugal
Nicky Holt, Commercial Director, Rotherham Advertiser, Garnett Dickenson, UK
Dave Martin, Technical Director, Rotherham Advertiser, Garnett Dickenson, UK

4.4. Mutimedia advertising campaigns: How to advertise your way out of the recession
Geert Van Hassel, Managing Director, Impresa, Portugal

4.5. How to generate ad revenues from hyper local content:  The revolutionary new, hyper-local newspapers, predicted to be 'bigger than McDonalds'.
Roman Gallo, Director for Media Strategies, PPF a.s., Czech Republic

Topic 5. What do I need to know?

5.1.Revolutionary planning and buying tools.
Locally Connected - The Worlds' first online, integrated print and digital audience currency.
Howard Scott, Managing Director, Newsquest Division SW, Director, JICREG, UK

Touchpoints - IPA TouchPoints is a unique, consumer-centric, multi-media database which has been produced in response to the needs of the communications industry, specifically to provide insights into how people use all media, it provides unique insigths into consumer behaviour which has proven invaluable to advertising agencies planning multi-media schedules and newspaper companies planning to meet the needs of dynamic audiences.
Belinda Beeftink, Associate Director, Media Research, Institute of Practitioners in Advertising (IPA), UK
Stuart McDonald, Head of Advertising Insight, News International Commercial, UK

5.2. Future currencies - How will advertising be traded in the future? All about consumer behaviour and the impact on potential advertising revenues.
Matthew Dodd, Vice President for Research & Analytics, EMEA, Nielsen Online, UK

Topic 6. Who will get it for me? – A training and development panel discussion

3 Key Issues for the future of newspaper advertising sales to be resolved during the discussion:

1. Training -- what effect does it have? And what makes you think you know what you need to know?

2. Will media companies have to admit they lack the fundamental knowledge to tackle the advertising challenges and exploit the opportunities immediately and in the future? Are the solutions outside the company?

3. The sales team of the future -  what will it look like?

Panel Discussion led by your conference joint chair and speakers
Annelies Van Den Belt –SUP Fabrik, Russian Federation
Eamonn Byrne - WAN-IFRA, France
and more to come


Topic 7. What to do next
The term,  'smart publishing', first coined by WAN-IFRA's Shaping The Future of the Newspaper project, gave rise to this analysis of what makes the best advertising departments successful. Many are good at something; few are excellent at everything. WAN-IFRA delivers a special report on the best practices of WAN-IFRA's 18,000 members worldwide in a global scoop and presentation of 'The Virtual - World's Best Advertising Department.'
Martha Stone, Director, Shaping the Future of the Newspaper, WAN-IFRA, France

KEYNOTE: What to do next - Key strategies from Asia
Geoff Tan, Senior Vice President, Head Strategic Marketing, Singapore Press Holdings, Singapore

Conference times

Wednesday, 3 March
19.00 - 20.00 h - Welcome Reception at the hotel

Thursday, 4 March
10.00 – 18.00 h - Conference

Friday, 5 March
9.00 – 15.00 h - Conference

Conference languages

All presentations will be translated into English, German, French and Spanish.
Other language channels will be offered if more than 10 participants request this.