The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. He is the Co- author of the influential book ‘The Future of Music’ (Berklee Press, 2005), as well as the author of 'The End of Control’ (2007), ‘Music 2.0’ (2008), and 'Friction is Fiction' (2009, Lulu Publishing).

Gerd is considered a leading expert on topics such as online commerce models, the tele-media economy, social media and social commerce, TV & Radio 2.0, mobile content, innovation, leadership and entrepreneurship, consumer trends, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies, and the development of next-generation business models for the content, communications & technology industries.