World Association of Newspapers and News Publishers

10th Newsroom Summit 2010 - review


10th Newsroom Summit 2010 - review

Date and Location

  • 09 Jun 2011 - 10 Jun 2011


Cancellation Policy

Cancellation is possible in writing and will be accepted up to 2 weeks before the event. A non-refundable handling fee of 10% become due in this case. We regret that we will be compelled to retain the full participation fee for cancellations after this time. It is possible at all times to send a “substitute participant” on condition that WAN-IFRA GmbH & Co. KG is informed accordingly in writing in advance, stating the name of the substitute person.

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10th Newsroom Summit 2010 - review

Save the date! 11th NEWSROOM SUMMIT: 10.-11. May - Hamburg


NEWSROOM SUMMIT 2011 - NOTE: WAN-IFRA is providing summaries of all presentations during the conference, beginning Thursday, 9 June. Please check back for updates. If you wish to receive the summaries by e-mail, send your request to


This conference is brought to you by


150 Editors-in-Chief, Senior Execs and Key Decision-Makers from 32 countries to gather in Zurich.

10th International Newsroom Summit in Zurich10th International Newsroom Summit in Zurich


Key topics

* Newsroom transformation projects * Tablet publishing strategies * Innovative journalism * Audience engagement & relationships * Paid-content models * Solid leadership in the newsroom * Future digital landscape *


Keynote speakers:

John Paton, CEO, Journal Register Company, USA

Paton will deliver the opening keynote presentation at the 10th anniversary of the NRS. The Journal Register Company has been through an amazing journey during the past few years. The company that was written off for dead in 2009, recently brought in $41m in profit. Do not miss this presentation where Paton will talk about how he turned this tired, old broken company into an innovative, forward-thinking publishing house.

Read John Paton's blog

Hear Paton talking about the JRC's "digital first" strategy


Gerd Leonhard, Media futurist and CEO,
The Futures Agency, Switzerland

Futurist Gerd Leonhard shares his foresights for the next 2-5 years, shows examples from a global perspective, and points out the bottom lines for the future of news and "content." So what's next? Data is the new oil. It's no longer about social media but the new social OS (operating system) and the new digital content ecosystem. And content expert-ship and curation will be more crucial than ever before, and yes, it will make serious money.


Thursday, 9th June 2011

9.00-9.10 Welcome

9.10-9.40 Opening Keynote:

John Paton, CEO, Journal Register Company, USA

9.40-10.40  - Session 1 

Leadership the starting point for successful multimedia publishing

Sarah Schantin Williams, Senior Associate Consultant, WAN-IFRA

Schantin Williams will look at what qualities are needed for leadership in the newsroom when going through reorganisational change.

Robert Picard, Director of Research, Reuters Institute, Oxford University

Picard will discuss value leadership and how this can motivate journalists to think differently and create high quality multimedia content in the newsroom.

10.40-11.00 Break

11.00-12.30 -  Session 2

The latest developments in newsroom transformations

Ralph Grosse-Bley, Editor-in-Chief, Ringier

One year on from reorganising the Blick newsroom and bring multiple titles under one roof, Grosse-Bley will talk through the experiences in the new newsroom during the past year.

Erling Tind Larsen, Digital Manager, Berlingske Media

Tind Larsen will talk about Berlingske's on-going change project towards the digitalisation of the newsroom without completely abandoning print.

Wolfgang Büchner, Editor-in-Chief, dpa

The German news agency deutsche Presse agentur (dpa) has recently re-organised its newsroom into a multimedia environment. Büchner will talk about how to create the news agency of the future.

12.30-13.30 Lunch

13.30-15.00 - Session 3

Audience engagement & forging relationships

Aralynn McMane, Executive Director, Young Readership Development, WAN-IFRA
Yvonne Vavra, Editor/Project Manager, "Youth and School", Berliner Zeitung, Germany

Berliner Zeitung, a winner of the World Young Reader Prize, will be honoured and reveal its strategies of attracting young readers in a special onstage interview.

Katherine Silver, Head of Marketing  Development, Archant

Silver will look at how the East Anglian Daily Times has succeeded in creating audience engagement with their brand.

Jonathan Cooper, VP Content, Journal Register  Company

Cooper will guide delegates though Project "Thunderdome," which takes the Journal Register's current collective of media properties - community newspapers joined at the top by a corporate brand - into an interwoven network.

15.00-15.30 Break

15.30-17.00 - Session 4

Innovative journalism

Justin Williams, Assistant Editor, Telegraph Media  Group

The Telegraph has been investing heavily in new technology, journalism and business changes, and Williams will detail the radical new ideas and process changes that are putting content, not production, at the heart of the newsroom.

Espen Egil Hansen, Editor-in-Chief, VG Multimedia

The role of the technical developer in the newsroom has never been more important, and Hansen will explain why newsrooms need to listen more to the developer to produce innovative journalism.

Alan McLean, Assistant Editor, Interactive News,
New York Times

McLean compares his role as interactive editor to that of a "Swiss Army knife," where he acts as the bridge between data, programming, infographics and the newsroom. McLean will talk about how to use data and infographics to tell compelling stories.

17.00-17.15 Wrap-up Day 1

19.00-19.30 Depart for dinner at Uto Kulm, Uetliberg

20.00-22.00 Dinner at Uto Kulm

Friday, 10th June 2011

9.00-10.00 - Session 5

Tablet publishing

Rouven Schellenberger, Editor-in-Chief, Frankfurter Rundschau

Having launched the Frankfurter Rundschau iPad app 1 year ago, Schellenberger will talk about content strategy for this new platform and how to integrate tablet publishing into a multimedia newsroom.

Speakers to be confirmed

10.00-11.00 - Session 6

Business models for newsrooms

Will Lewis, Group General Manager, News International

Last summer, News International put up paywalls on The Times and The Sunday Times and the rest of the news industry has eagerly waited to see what would happen. Lewis will discuss the company's paid-content strategy, the results so far and its plans for the future.


Scott Anderson, Senior Vice-President Digital Content Strategy and Managing Director of, Postmedia Network Inc

Anderson will focus on how he is generating revenues in the newsroom by monitoring reader behaviour patterns online.

11.00-11.30 Break


The great content debate

Moderated by Neil Thackray, Co-Founder, The Media Briefing
Join the debate with our panelists on the themes heard over the two days. From content curation to tablet publishing to how niche and small publishers can also get a piece of the action.


Closing Keynote

Gerd Leonhard, Media Futurist & CEO, The Futures Agency

See above for information on Leonhard's presentation.


Closing comments from the moderator

13.00 onwards Closing lunch

Pre-conference highlights on 8th June 2011

> Workshop:

"Resilience and reorganisation in editorial - Future Proofing the multiple-media newsroom"

8th June 2011, 9.30-15.30 h (max. 25 participants), Venue: Ringier AG


  • Sarah Schantin Williams, WAN-IFRA Associate Consultant, Germany
  • Dr. Dietmar Schantin, Executive Director, WAN-IFRA, Germany 

Working language - English

Please download attachment below for more information and/or register online.

> Workshop:

"Online, Mobile, Tablet: Turning Links into a News Show - Learn how to create better news-pages while ensuring continuity between the web, iPhone and other devices"

8th June, 9.30-15.30 h (max 25. participants), Venue: Ringier AG

Trainer: Grig Davidovitz, Consultant, GD Consulting, Israel

Working language: English

Please download attachment below for more information and/or register online.



Crowne Plaza Zurich

Badenerstrasse 420

8040 Zurich


Tel.: +41 (0) 44 404 44 44


The Crowne Plaza Zurich is located in the fashionable Zurich West district. The city centre and the Zurich Convention Centre are just 3 kilometres away. The hotel is 11 kilometres from Zürich-Kloten Airport, which can be reached in 20 minutes by car. You can comfortably park at the hotel in one of the 550 parking spaces in the reasonably priced Nova Parking indoor car park, which is integrated into Zurich's parking management system. The Letzi Park Shopping Centre is just a few minutes' walk away and has 67 retail outlets. In addition, on Albisriederplatz there are several grocery shops, chemists', a bank, a post office, as well as cafés and restaurants.

Contact information



  • Rouven Schellenberger
    Rouven Schellenberger
    Editor-in-Chief (Digital), Frankfurter Rundschau / Berliner Zeitung / Dumont Digital
  • Justin Williams,
  • Robert Picard
    Director of Research, Reuters Institute, Oxford University, UK
  • Katherine Silver
    Head of Marketing Development, Archant, UK
  • Espen Egil Hansen, Executive Editor, Verdens Gang, Norway
  • Erling Tind Larsen
    Digital Manager, Berlingske Media, Denmark
  • John Paton, CEO, Digital First Media, USA
    John Paton
    CEO, Digital First Media, USA
  • Neil Thackray
    Co-Founder, Briefing Media Ltd
  • Ralph Grosse-Bley
    Editor-in-Chief, Blick, Switzerland
  • Gerd Leonhard
    Media Futurist and CEO, The Futures Agency, Switzerland
  • Wolfgang Buechner, Editor-in-Chief, Deutsche Presse-Agentur (dpa), Germany
    Wolfgang Buechner
    Editor-in-Chief, Deutsche Presse-Agentur (dpa), Germany
  • Jon Cooper, VP Content, Journal Register Co., USA
  • Will Lewis
    Group General Manager, News International
  • Sarah Schantin Williams

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