World Association of Newspapers and News Publishers


2019: Adpoint embraces digital creatives

2019: Adpoint embraces digital creatives

Article ID:

22258

Mediahuis debuts Adpoint

18.12.2018 – Adpoint remains a market leader in management and production of digital and print ads. We've now released a brand new self-service portal enabling advertisers to upload and approve digital and print creatives through a simple and user-friendly interface.

The portal now also provides a convenient validation report on potential ad serving problems as well as seamless proofing and annotation of banners, video ads, mobile ads and microsites.  

Added support for more booking systems
We've improved ADPOINT's integration with a number of booking systems and we've added full support for alfaMedia's AdSuite solution, Talea's ad sales platform and ADvendio, a Salesforce-based advertising business solution.

Fully automated setup, from creative delivery to publication
Tired of spending tons of valuable time on manually retrieving, validation and delivering your creatives for web and mobile? Our brand-new integration module for Google Ad Manager (formerly known as DFP) is the answer. Approved creatives as well as schedule line updates are passed automatically to Google Ad Manager. This way, ADPOINT automates the entire workflow, from creative input and production, through validation and proofing to publishing and reporting.

Want to see for yourself?
We would love to show you how ADPOINT can automate your digital creative workflow. Send us a few lines about your challenges and we'll get back to suggest an agenda for a successful presentation.

Mediahuis debuts ADPOINT
Belgian media company Mediahuis went live with ADPOINT back in November. Integrated with alfaMedia's AdSuite solution, ADPOINT now automates ad trafficking for print creatives. Next step is adding support for digital creatives through ADPOINT's new self-service portal, allowing Mediahuis' customers to deliver and review digital and print creatives in one simple operation.
    
(https://www.integration-x.com)

Author

Michael Spinner-Just's picture

Michael Spinner-Just

Date

2018-12-19 10:01

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