World Association of Newspapers and News Publishers

Finland’s leading magazine publisher Otavamedia selects Talea Media Platform as their future media sales solution

Finland’s leading magazine publisher Otavamedia selects Talea Media Platform as their future media sales solution

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9th of October 2018 – Otavamedia Oy and Talea Solutions Oy have made an agreement that Talea will provide Media Sales Platform for Otavamedia. Otavamedia will utilize Talea’s SaaS platform with extensive functionality including print & digital sales, service for media agencies, ad material management, invoicing etc. Platform enables modern and efficient processes for sales and customer management and easiness of buying for magazines and digital solutions. Talea’s platform will replace Otavamedia’s existing inhouse media sales systems.

“We are happy to be able to share the great technology and user experience of Kärkimedia for both our own sales teams and our customers” says Timo Kopra, CEO of Otavamedia Oy. “We are also eagerly looking for possibilities of common technology solutions among Finnish magazine publishers” he adds.

“It’s great that Otavamedia has chosen the same Talea technology for their media sales which we have been using for a long time. I’m happy to see that media industry is looking towards co-operation and that we can together develop usable and efficient solutions to increase our competitiveness in tougher competition.” tells CEO of Kärkimedia, Tom Jungell.

“This is a major step for Talea” says Jari Kosonen, CEO of Talea Solutions. “This insures that we are capable of delivering our great service to magazine publishers as well. I am convinced that Otavamedia will both boost sales and lower costs with the automated platform.” he continues.

Otavamedia Oy publishes total of 25 well known Finnish magazine brands, including Seura, Anna, Kotiliesi and Tekniikan Maailma. These magazines have a reach of 1,8 million Finns. With over 30 web sites and mobile services Otavamedia reaches over 3 million Finns.

Otavamedia Oy has personnel of 415 people and turnover in 2017 was 117 MEUR.

Talea Solutions Oy was launched in 2014. Talea’s talents have built a unique lean media sales platform that transforms media sales and buying. It’s SaaS platform gives cross-media tools for media sales, advertiser 24/7 self-service and integrates different media platforms for full automation.


Michael Spinner-Just's picture

Michael Spinner-Just


2018-10-10 12:13

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