World Association of Newspapers and News Publishers

The Times & The Sunday Times reach 500,000 subscribers

The Times & The Sunday Times reach 500,000 subscribers

Article ID:


Digital subscriptions overtake print subscriptions for the first time

London, 6 July 2018 – News UK today announced a major subscription milestone with The Times and The Sunday Times reaching 500,000 subscribers at the end of June 2018. Digital subscribers have overtaken print subscribers for the first time, with digital-only subscriptions up 20 per cent year on year to 255,000, in the most successful year since the digital subscription model was launched in 2010.

The Times and The Sunday Times have subscribers in 120 countries and 3.75m Registered Access users who can sample two complimentary articles per week.

The Times has an average daily print circulation of 431,053 and its print subscriptions are in growth year-on-year. Both The Times and The Sunday Times are number one in their respective markets by the industry standard measure of print circulation, and reach over 8m adults* each month.

Rebekah Brooks, CEO of News UK, said:
“We’re delighted to reach half a million subscribers which is testament to our digital transformation and reflects growing demand for quality news and opinion. Since launching digital subscriptions in 2010 we have continued to innovate and invest in world class journalism and understand more about what both customers and advertisers want and need. Both print and digital subscribers are staying longer and spending more and we believe there continues to be potential to attract new audiences.”

John Witherow, Editor of The Times, said:
“As Britain’s most trusted national newspaper, The Times consistently delivers thorough news and analysis alongside incisive commentary from across the political spectrum and fine writing that injects wit and wisdom into all our sections. Our formats and platforms may continually evolve, but the quality of what we produce is constant and we are very encouraged that ever more people turn to us to be their guide to what matters.”**

Martin Ivens, Editor of The Sunday Times, said:
“In the age of information overload, the role of exclusive, investigative reporting, expert columnists and cultural commentary is more important than ever. Readers trust our award-winning journalists to navigate a complex world for them and constantly innovate in how we tell those stories.”  

* PAMCO June 2018

**A survey carried out by Reuters Institute Digital News Report 2018 found The Times to be the most trustworthy national newspaper brand in the UK.

Digital and subscriber numbers are based on internal data.

Print circulations are based on ABC May
About The Times
The Times, founded in 1785, was named Britain’s most trusted national newspaper in the 2018 annual digital news report from the Reuters Institute at Oxford University. It is the UK’s number one quality daily newspaper in terms of print circulation (Source: ABC). A premium brand recognised world over, The Times is the home of authoritative, credible, and award-winning journalism.

The Times was named National Newspaper of the Year at the Newsawards and Daily Newspaper of the Year at the London Press Club Awards 2018. At the 2018 Press Awards The Times won Sports Team of the Year, Cartoonist of the Year for Peter Brookes, Sports Photographer for Marc Aspland, and Hugo Rifkind won Critic of the Year and Best of Humour Award.

About The Sunday Times
The Sunday Times, founded in 1822, is Britain’s best-selling quality newspaper. It celebrated its 10,000th edition in May 2016 and has won a clutch of awards for its Insight team investigations unit, its foreign reporting and its magazine features and interviews, in particular.

At the 2018 Press Awards The Sunday Times won Scoop of the Year, Supplement of the Year for The Sunday Times Magazine, Columnist of the Year for Niall Ferguson, Travel Journalist of the Year for Martin Hemming and Young Journalist of the Year for Gabriel Pogrund.
About News UK
News UK is home to some of the biggest and most popular British newspapers and reaches more than 60% of the UK's adult population. The Times and The Sunday Times are the world’s best-known quality newspapers, and The Sun remains the most read British print newspaper with more than 3.4m million readers each day. It also boasts over 85 million total monthly unique browsers.

While our papers have individual identities that reflect their different heritage, all look to break the most important stories, inform our readers, champion them and the causes closest to their hearts, and help them make sense of the modern world.

For more information please go to or follow us on Twitter @NewsUK


Michael Spinner-Just's picture

Michael Spinner-Just


2018-07-06 20:45

The World Printers Forum (WPF) is an organisation of newspaper printers and suppliers within WAN-IFRA. It promotes the power of print and the sustainability of print production. Read more ...