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Malayala Manorama automates image toning with Elpical Claro

Malayala Manorama automates image toning with Elpical Claro

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Malayala Manorama, a leading Indian media organisation, focuses on powerful image automation with Elpical Claro

Giesbeek, The Netherlands, June 19th, 2018 – Malayala Manorama have implemented Elpical Claro for powering their automated image toning after significant business growth meant their legacy system couldn’t handle the expanded business operations.

Malayala Manorama’s executive director, Mr. George Jacob, worked with News Hub Media, a worldwide Elpical Channel Partner, to review and recommend Claro to meet the organization’s strict image quality and throughput requirements.

Deputy General Manager of Quality Assurance at Malayala Manorama, Mr. Susheel George, was fully immersed in the management of the project and stated, “We were in search of a robust and reliable software that could improve our quality in all aspects - especially the details in shadows and highlights of the image and providing optimal colour saturation. After rigorous testing with the News Hub Media team we discovered that Claro could do this better than any other automatic image enhancement software available.”

Claro Introduction Effect
Mr. George described the challenges of Malayala Manorama’s daily production: “We have to process vast numbers of pictures for our daily title and other publications during peak production hours. We simply cannot tolerate delays in our production process. This required us to think about faster and more efficient solutions.” “In this context, we appreciated the in-depth support from the News Hub Media team for creating an optimal workflow that met all of our stringent criteria for quality and operational efficiencies.”

Mr. George concluded “With implementing Claro, Malayala Manorama’s productivity capabilities have been expanded, and the auto colour correction provides enhanced output qualities that benefits both advertiser and reader. We have received considerable appreciation from our most valuable readers for the improved image reproduction.”

About Malayala Manorama
Malayala Manorama Company Limited was founded in 1888 in the small town of Kottayam, Kerala State, in India. Since then it has grown to become a highly respected multimedia publishing organisation in India. Today, nearly 2.4 million copies of the flagship daily “Malayala Manorama” are produced from 19 centres across India and the Middle East including Dubai, Bahrain & Qatar. Published in the 'Malayalam' language of its home State, it has almost 10 million daily readers.

In addition to producing newspapers, Malayala Manorama’s group of companies include leading magazine titles, FM radio stations and multiple TV channels & Web Portals providing news and entertainment. Malayala Manorama Company are ISO 9001-2008 and IMS (ISO 9001-2015, ISO 14001& OHSAS 18001) certified.



Michael Spinner-Just's picture

Michael Spinner-Just


2018-06-19 10:34

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