World Association of Newspapers and News Publishers

BDUmedia signs with Wave 2 for self-service advertising portal

BDUmedia signs with Wave 2 for self-service advertising portal

Article ID:


The solution extends advertising offerings into many new regions across the Netherlands

London, April 2018 – Wave 2 is proud to announce that BDUmedia, a large regional newspaper publishing group in the Netherlands, has selected AdPortal to bolster their new customer self-service offerings. The new advertising portal is part of BDUmedia’s expansion program that targets a large number of new regions after acquiring 46 new titles last year.

The AdPortal solution, which is being integrated with their existing advertising system using Wave 2’s Open APIs, will provide the building, scheduling and paying for classified and ROP adverts. The AdPortal solution will be used by both Private and Trade advertisers and no human interaction or involvement will be required to accept, process and deliver the advertisements to the large number of publications offered.

The self-service offering will allow advertisers to select from a rich offering of templates to submit ad content into. The templates not only automate the entire ad production, but they also ensure perfect control over ad size, colour, images and fonts, while dynamically pricing the ads. While the system already comes with many ad templates, they can be edited, and added to, by BDUmedia’s own creative staff if they desire. This ensures that all ads meet the standards set for the group’s publications.

The underlying composition engine is Adobe’s famed InDesign Server, a headless, web-services-based version of the application.

About BDUmedia
BDUmedia is a growing player on the Dutch media scene.

In 2017, the group acquired 46 new titles, expanding into new regions in the northern parts of the Netherlands. Earlier in 2018, the group also added the Baarnsche Courant to their portfolio.

The group reaches some 1.5 million households and 3.75 million readers throughout the Netherlands. With over 65 fully owned titles and co-publisher of another 36+ titles, BDUmedia is a leading publisher of regional and local newspapers in the Netherlands.


About Wave 2
Wave 2 provides state of the art automated video and ad production solutions that are transforming the way corporate brands produce business collateral, advertising and creative content.

Its core application, EasyBuild 2, is an innovative self-service solution for creating custom-built advertising campaigns, promotional material and corporate collateral across print and digital media and is used by leading international corporate brands such as Shell, Diageo, Barnes & Noble, Kia, Emirates and Seat.

Wave 2 is part of the Miles 33 Group, a global provider of publishing solutions for media companies.

Visit Wave 2 at



Michael Spinner-Just's picture

Michael Spinner-Just


2018-04-11 10:52

Press releases fresh from the industry as they reach us. Read more ...

WAN-IFRA offers the supplier companies a plethora of platforms to present their valuable products and services to our top-level publishing community, with top-quality exhibitions, events, webinars and workshops, publications, newsletters and more. Read more ...