World Association of Newspapers and News Publishers


Verlag Nürnberger Presse new digital content infrastructure

Verlag Nürnberger Presse new digital content infrastructure

Article ID:

21451

Verlag Nürnberger Presse future proofs their content management infrastructure by implementing Atex Digital Media

Reading, UK, 16 November 2017 – Atex is happy to announce that the German publisher Verlag Nürnberger Presse (VNP) has selected Atex Digital Media to implement their future content management infrastructure that will host all content production for the company web site (www.nordbayern.de, 35Mio Page impressions, 7,5Mio Visits per month) and newspapers (Nürnberger Nachrichten and Nürnberger Zeitung that have a joint daily circulation of 255.000 copies).

(photo source: Atex)

Easy sharing of content between different channels, flexible implementation of new publishing channels and more efficiency are the goals of the company. The vision is of a common content management platform, easily accessed by journalists and reporters from their desktop or mobile devices, that centralize production and access to all sources and multimedia assets managed by the publisher: daily production, wires, contributors, print and digital archive and integration with third party systems.  

Alexander Maintok, Head of IT at VNP, describes his goal with these words: “We were looking to implement a content management solution decoupled from the web publishing and print production systems, to increase flexibility in bringing new products to the market, without sacrificing the productivity that channel centric solutions can provide. Atex Digital Media is the right answer”.

“VNP is implementing centralized content management for all their properties with Atex Digital Media and they will give all their users access to Digital Media Desk for an unified view of all assets and ACT, the Atex Contributor Tool, for multi-channel content production. The beauty of ACT is that it is a browser based, channel neutral, content authoring tool that gives the possibility to target the needs of digital and print publishing as well, with channel specific tagging and previews” adds Alexander Podstata, Atex sales director for the DACH region.

The project will be implemented during the first half of 2018.

About Atex
Atex is a global technology company providing software and software-enabled services for media-rich industries. Atex develops editorial, web content management systems and advertising management platforms that enable companies to streamline operations and build multi-channel revenues. Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand. See http://www.atex.com.

(http://www.nordbayern.de)


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Michael Spinner-Just's picture

Michael Spinner-Just

Date

2017-11-17 09:13

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