World Association of Newspapers and News Publishers

Clicking wisely is the aim of UNESCO's new MIL CLICKS action

Clicking wisely is the aim of UNESCO's new MIL CLICKS action

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UNESCO wants young people to be able to get skills in judging content every time they click on content in social media, and is helping them do so.

 “We want to integrate learning, creating and engaging, so that people click critically and wisely,” says UNESCO Programme Specialist Alton Grizzle, who manages the Media and Information Literacy (MIL) work of UNESCO.

The result is MIL CLICKS, an acronym that stands for Critical thinking and creativity, Literacy, Intercultural, Citizenship, Knowledge and Sustainability. These are all elements that UNESCO includes in its composite concept of Media and Information Literacy (MIL).

And a new campaign: #UnLockYourMedia.


Through channels on Facebook, Twitter, Instagram and others, MIL CLICKS social media strategy aims to engage people to play, learn and use MIL skills, learn how to evaluate information and how to identify and to find credible sources. Activities include sharing posts, tips, solving quizzes, creating content and learning new skills.  

“Critical engagement goes hand in hand with encouraging people online to get involved into peace building, dialogue, promote tolerance, diversity, equality and freedom of expression,” says Grizzle.

Supporters of the project include the European Commission, The King Abdullah Bin Abdulaziz International Program for a Culture of Peace and Dialogue, the global media group Dentsu Aegis Network, and the Brazilian research group Cidade do Conhecimento.

MIL CLICKS is being first implemented in English. Other languages will follow in cooperation with local partners. Serbian and Portuguese will be first.

More about MIL CLICKS at:

And at this video:

The social network pages are:




Aralynn McMane's picture

Aralynn McMane


2017-03-01 17:30

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The World Association of Newspapers and News Publishers (WAN-IFRA) helps newspapers, parents and teachers work together to engage the young to create a literate, civic-minded new generation of readers all over the world. Read more ...