Now the newspaper printers from Nürnberg are using their success and their proven high print quality to promote the benefits for readers and customers in an advertising. The ad is published in the daily newspaper and uses logos and the visual of last year’s INCQC competition. The text of the ad reads as follows:
“Continuity and quality
For the fifth time in a row, the “International Newspaper Color Quality Club” honored the print quality of the advertising medium, Nürnberger Nachrichten / Nürnberger Zeitung. It is an initiative of the World Newspaper Association of Newspapers and News Publishers (WAN IFRA) and certifies leading international newspapers every two years.
By satisfying the requirements, a consistently high print quality can be ensured for readers and advertisers. WAN-IFRA awards publishers who continually meet the standard for 10 years with the inclusion in the exclusive “Star Club”. The world’s best printers / publishers are represented there. Since autumn 2016, the advertising medium Nürnberger Nachrichten / Nürnberger Zeitung is part of the Star Club.”