World Association of News Publishers

Google funds Twipe and Mediahuis’ Reader Engagement Insights project

Google funds Twipe and Mediahuis’ Reader Engagement Insights project

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Leuven, Belgium, February 25th, 2016 – On Wednesday, Google has announced the winners of its €150 million Digital News Initiative fund, which aims to stimulate innovation among European news media outlets. The ‘Reader Engagement Insights’ initiative, jointly submitted by Twipe and Mediahuis, has been selected as one of the winners among 1200 applications. The joint project aims to improve significantly the daily production of newspapers by integrating Engagement Insights in the creation process.

Towards highly engaging digital publications
The goal of the Digital Reader Engagement initiative is to measure and predict reader engagement of digital publications. Furthermore, the aim is to improve the daily publications by integrating daily editorial insights in the newspaper production process using advanced machine learning.

“This project will accelerate the transformation of the newsroom from a ‘blind’, print-centric to a data-driven, digital savvy organisation,” says Peter Soetens, Director Technology Digital News Media at Mediahuis.

New Twipe Engagement Insights module
With the funding, Twipe will develop a new Engagement Insights module and roll it across 5 newsrooms at Mediahuis. The 5 newspapers involved represent together a total daily circulation of 690.000 copies. The Digital Reader Engagement builds upon a previous iMinds Media research project conducted in 2015 by Twipe, Mediahuis and KU Leuven.

“The Google funding will allow us to develop analytics technology that can be implemented by any digital publication worldwide,” says Danny Lein, Founder & CEO of Twipe.
About Twipe
Twipe offers a state-of-the-art Digital Publishing Solution that helps news media to publish easy-to-read content on all mobile platforms. Twipe is a young fast growing company working for the leading publishing houses in Belgium, France and The Netherlands. Reference cases include De Standaard, HBVL, Ouest-France, NRC and Het Nieuwsblad.
For more information about Twipe, please visit
Follow Twipe on Twitter @TwipeMobile

About Mediahuis
Mediahuis is a Belgian newspaper publisher, home to the following brands: Het Nieuwsblad, De Standaard, Gazet van Antwerpen en Het Belang van Limburg. Mediahuis also holds a majority stake in the Dutch NRC newspaper. With more than 690.000 daily copies, Mediahuis is a leader in the Benelux newspaper market.
For more information about Mediahuis, please visit



Michael Spinner-Just's picture

Michael Spinner-Just


2016-02-26 11:06

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