World Association of Newspapers and News Publishers


World News Publishing Focus 03/04.2015

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World News Publishing Focus 03/04.2015

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18664

Table of contents

Summaries of articles published in World News Publishing Focus March/April 2015. Click headlines to read full articles in the ePaper edition.


 
Editorial

Stronger together – Press Freedom Day

By Andrew Heslop, Director of Press Freedom

World Press Freedom Day, Sunday, 3 May, is the ideal moment to underline our commitment to protecting and promoting a free press.

WAN-IFRA will award its Golden Pen of Freedom this year to “Journalists Killed in the Line of Duty.” Ahead of our Congress, 1–3 June in Washington, D.C., which will see the focus set firmly on an issue that is the ultimate form of censorship, World Press Freedom Day on 3 May will once again look to draw global collaboration over a number of urgent concerns that are challenging press freedom.

Making data privacy a top priority for news publishers 

 


For The Economist, programmatic is ‘simple’ – focus on premium

In March, WAN-IFRA published a new report, “The impact of programmatic advertising on news publishers.” The report examines the major issues surrounding this new trend, which is reshaping the online advertising world. The report features several case studies from all over the world.

Here is an excerpt from the report, describing how The Economist will leverage its well-known brand to sell its premium inventory programmatically. While some publishers still associate programmatic with cut-price remnant inventory, The Economist is coming from a very different angle.


 

13 takeaways from USA Today’s mobile success

USA Today was recently named Mobile Publisher of the Year and Mobile Website of the Year by Mobile Marketer. Editor-in-Chief David Callaway told World Editors Forum intern Angelique Lu how the paper has developed the app since it was introduced 18 months ago. Here, Lu summarises what Callaway shared.


Toronto Star invests C$ 20 million in tablet edition using La Presse+ platform

Two years ago, La Presse in Montreal turned heads when it announced that it was throwing all its chips on the tablet. Recently another Canadian daily, The Toronto Star, is making headlines with plans for a similar initiative that includes a big helping hand from La Presse itself. Late last year, The Toronto Star, Canada’s largest-circulation daily, announced it would drop its paywall, (effective 1 April), and make all digital content freely available. At the same time, it announced plans for a major tablet initiative to be launched in the fourth quarter of 2015.

La Presse+ turns two; accounts for
60 percent of paper’s total ad revenue


Focus

Permanent beta’

Executive Editor Marta Gleich leads more than 200 journalists at RBS Group’s flagship daily newspaper, Zero Hora (ZH), in Porto Alegre, Brazil. She recently told us how ZH has transformed its newsroom by adopting the “beta” concept to ensure a vigorous commitment to continuously improve its operations.

“We know we will never reach an ideal – quite the opposite. We are constantly seeking points where we can improve. This value was incorporated into the culture, with an important change in our way of thinking,” said Gleich.


Focus

European first: Swiss publisher to print completely digitally

The printing and publishing house Mengis Druck AG,
in Visp, Switzerland, not far from the Matterhorn,
is making headlines. In July, the company’s Walliser Bote is scheduled to become the first daily paper in Europe to be printed completely digitally. In advance of the occasion, WAN-IFRA spoke with Martin Seematter, Manager of Mengis Druck.

 


Orders for ppi from India’s Dainik Jagran and Germany’s VRM and SZ

In recent months, ppi Media has received orders for its software solutions from new Indian customer Dainik Jagran, as well as from Germany’s Rhein Main publishing group (VRM) and Süddeutsche Zeitung (SZ).

 


Investment and development

Newscycle: Solutions for Hearst; opens 11 Centers of Excellence

Ouest-France in Rennes orders second KBA Commander CL

New manroland projects at Times of India in Delhi, Mumbai

 


 

Digital Media India:
Growing digital ad revenues

Among the highlights of WAN-IFRA’s Digital Media India 2015 conference, 10–11 February in New Delhi, was a panel discussion on the importance of being selective with digital advertising partners. Among the panelists for the session was Christina Lo Man Ki, Director of Digital Strategy for Hong Kong-based Apple Daily (pictured at right), who described how her organisation has been able to introduce major price increases by putting in place an aggressive direct sales regime with support from editorial staff. For example, she said, Apple Daily has benefitted from the services of a new editor-in-chief for its Lifestyle section, who is helping roll out personalised stories that are designed to attract advertisers and help increase revenue.


The big picture on big data

Since the financial crisis of 2008/2009, we have seen a number of publishing industry “saviours.”

But unlike the iPad or paywalls, the ongoing industry buzz around big data analytics may actually signal a true paradigm shift for those publishers willing to invest, according to big data specialist Tor Bøe-Lillegraven.


Experts: ‘Relevance’ key to wearable success

When it comes to smart watches, Mario García and Jeff Jarvis agree:

The content and services delivered by the watch will have to be really, really smart if wearers are to grant news publishers access to their wrists over the longer term.


 

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2015-03-26 14:45

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World News Publishing Focus, your Guide to the Changing Media Landscape, is published two times a year in print and as ePaper, in English, and has a sister publication available in Russian.

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The bi-annual "World News Publishing Focus" magazine and its daily blog focus on the latest developments in the industry, featuring best-practise, case studies, strategic insights, interviews with top executives, technology breakthroughs and more. Read more ...

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