By Andrew Heslop, Director of Press Freedom
World Press Freedom Day, Sunday, 3 May, is the ideal moment to underline our commitment to protecting and promoting a free press.
WAN-IFRA will award its Golden Pen of Freedom this year to “Journalists Killed in the Line of Duty.” Ahead of our Congress, 1–3 June in Washington, D.C., which will see the focus set firmly on an issue that is the ultimate form of censorship, World Press Freedom Day on 3 May will once again look to draw global collaboration over a number of urgent concerns that are challenging press freedom.
Making data privacy a top priority for news publishers
In March, WAN-IFRA published a new report, “The impact of programmatic advertising on news publishers.” The report examines the major issues surrounding this new trend, which is reshaping the online advertising world. The report features several case studies from all over the world.
Here is an excerpt from the report, describing how The Economist will leverage its well-known brand to sell its premium inventory programmatically. While some publishers still associate programmatic with cut-price remnant inventory, The Economist is coming from a very different angle.
USA Today was recently named Mobile Publisher of the Year and Mobile Website of the Year by Mobile Marketer. Editor-in-Chief David Callaway told World Editors Forum intern Angelique Lu how the paper has developed the app since it was introduced 18 months ago. Here, Lu summarises what Callaway shared.
Two years ago, La Presse in Montreal turned heads when it announced that it was throwing all its chips on the tablet. Recently another Canadian daily, The Toronto Star, is making headlines with plans for a similar initiative that includes a big helping hand from La Presse itself. Late last year, The Toronto Star, Canada’s largest-circulation daily, announced it would drop its paywall, (effective 1 April), and make all digital content freely available. At the same time, it announced plans for a major tablet initiative to be launched in the fourth quarter of 2015.
La Presse+ turns two; accounts for
60 percent of paper’s total ad revenue
Executive Editor Marta Gleich leads more than 200 journalists at RBS Group’s flagship daily newspaper, Zero Hora (ZH), in Porto Alegre, Brazil. She recently told us how ZH has transformed its newsroom by adopting the “beta” concept to ensure a vigorous commitment to continuously improve its operations.
“We know we will never reach an ideal – quite the opposite. We are constantly seeking points where we can improve. This value was incorporated into the culture, with an important change in our way of thinking,” said Gleich.
The printing and publishing house Mengis Druck AG,
in Visp, Switzerland, not far from the Matterhorn,
is making headlines. In July, the company’s Walliser Bote is scheduled to become the first daily paper in Europe to be printed completely digitally. In advance of the occasion, WAN-IFRA spoke with Martin Seematter, Manager of Mengis Druck.
In recent months, ppi Media has received orders for its software solutions from new Indian customer Dainik Jagran, as well as from Germany’s Rhein Main publishing group (VRM) and Süddeutsche Zeitung (SZ).
Investment and development
Among the highlights of WAN-IFRA’s Digital Media India 2015 conference, 10–11 February in New Delhi, was a panel discussion on the importance of being selective with digital advertising partners. Among the panelists for the session was Christina Lo Man Ki, Director of Digital Strategy for Hong Kong-based Apple Daily (pictured at right), who described how her organisation has been able to introduce major price increases by putting in place an aggressive direct sales regime with support from editorial staff. For example, she said, Apple Daily has benefitted from the services of a new editor-in-chief for its Lifestyle section, who is helping roll out personalised stories that are designed to attract advertisers and help increase revenue.
Since the financial crisis of 2008/2009, we have seen a number of publishing industry “saviours.”
But unlike the iPad or paywalls, the ongoing industry buzz around big data analytics may actually signal a true paradigm shift for those publishers willing to invest, according to big data specialist Tor Bøe-Lillegraven.
When it comes to smart watches, Mario García and Jeff Jarvis agree:
The content and services delivered by the watch will have to be really, really smart if wearers are to grant news publishers access to their wrists over the longer term.