World Association of Newspapers and News Publishers


Print Power reports about “in-line personalisation in magazine”

Print Power reports about “in-line personalisation in magazine”

Article ID:

18509

Mondadori France ran the Numéromania campaign in December in Télé Star using inkjet personalisation.

Print Power on “in-line personalisation”

The innovation of the campaign was the unique number being printed in each copy of the magazine. Readers could participate in a game using this unique number digitally printed in their copy of Télé Star.

Given the success of this campaign Mondadori will apply the same technology to other title brands.

High speed digital inkjet in combination with conventional offset can combine the best of two worlds to create new product features in print, linking high performance with personalisation.

Read more on the Print Power website.

Author

Manfred Werfel's picture

Manfred Werfel

Date

2015-01-29 19:08

Newspaper printers, as service providers to publishing houses, can use digital printing 
to generate additional business. Printers can offer new services with short print runs and personalised printing. They might also attract new printing customers, such as event organisers, associations, institutions and ad agencies. Read more ...

The World Printers Forum (WPF) is an organisation of newspaper printers and suppliers within WAN-IFRA. It promotes the power of print and the sustainability of print production. Read more ...

Publishers and printers around the world have come to expect WAN-IFRA to provide the most up-to-date know-how about production processes, whether it be in prepress, printing, workflow or postpress. Its range of advisory services, trainings, reports and events are unparalleled. Read more ...