By Dean Roper, Editor-in-Chief
This and our next edition will focus primarily on the technological innovations emerging in the industry, most of which will be on full display in Amsterdam at the World Publishing Expo from 13–15 October. In this edition, we’ve got programmatic advertising (page 6). We’ve got publishing system selection (page 22), paywall solution selection (page 24), mobile advertising (page 25), production (page 26), analytics (page 28) and more Expo-related developments starting on page 30.
Challenging – but interesting – times lie ahead for many printed news publications, particularly in the United States, following a series of spin-offs that leave them without the financial protection of other media businesses. The latest in the series involves Gannett Co., which at the beginning of August announced it would split into two publicly traded companies: broadcasting and digital, and publishing.
Programmatic is probably the most important advertising trend that publishers still may not fully understand. WAN-IFRA will soon release a Shaping the Future of News Publishing (SFN) Report on the impact of programmatic advertising on news publishers. The following is an excerpt from that report, examining the scale of programmatic.
“At the Journal, even though we’ve been producing video for many years now, we are still experimenting,” Chris Cramer, Head of Video for The Wall Street Journal, told participants at WAN-IFRA’s World Newspaper Congress in June in Turin, Italy.
Amid growing calls for U.S. and U.K. regulators to launch formal investigations into Facebook’s disturbing mood manipulation research, leading U.S. media scholar Jay Rosen has a reminder for journalists, editors and personal social media users alike: “Facebook has all the power. You have almost none.”
A.H. Belo Chairman, President and Chief Executive Officer Jim Moroney has helped his company extend the scope of its operations and revenue streams to include events and digital marketing services. Moroney has long been recognized as a strongly proactive publisher.
Named Editor and Publisher magazine’s “Publisher of the Year” a decade ago, Moroney isn’t resting on any laurels. Like many publishers around the world, he is busy looking for ways to diversify and grow revenues for his newspaper and its brand.
World Publishing Expo Preview
–> Checklist for today’s editorial systems
–> Putting paid content into context at Expo
–> What’s moving the mobile meter
–> Production trends driving investment
–> Sampling of strategic conference content
–> Supplier news and developments
At the WAN-IFRA India 2014 conference in New Delhi, 17–18 September, a report on Newsprint Waste Management that identifies the ways news publishers can save money by reducing their newsprint waste will be released. The report seeks to highlight and place in perspective several issues that can affect the efficiency with which newsprint is used, thereby increasing the awareness of areas where savings can accrue.
As featured in the May/June issue of World News Publishing Focus, the “30 Days for Freedom” campaign successfully highlighted the plight of jailed journalists worldwide. More than 25 million people around the globe were reached by the Twitter hashtag #FreethePress, with some truly fantastic collaborations with newspapers (notably Italy’s La Stampa and Brazil’s Zero Hora), international NGOs, and human rights advocates spreading the message far and wide through the pages of their newspapers and online via social media. We are delighted to report that three of our featured journalists have been released from jail.