The top distinction in the 2014 version of the annual awards recognized the Amedia’s commitment to youth as a must-do priority.
“This is one of the best long-term young readers programmes ever: led by extensive research, thought out and strategic, guided by a 'need to have' philosophy about young readers,” the jury said in making the award.
[At the WAN-IFRA News Media Congres set for 1-3 June in Washington, DC, Anders Nyland, editor of one the key publishers in the group, Bergensavisen (BA), will tell the secrets of that paper's success in attracting the young. The total population in Bergen between ages 15 and 19 who are BA-readers online went from 19 percent in 2009 to 48 percent in 2014.]
The World Young Reader Prizes are part of WAN-IFRA’s efforts to recognise, encourage and disseminate innovative ideas and thinking to help build stronger and vital news media. World Young Reader Prize winning strategies are celebrated and shared as they benefit not only the media companies and their young audiences but also society as a whole.
The awards were presented at the WAN-IFRA World Young Reader Summit and Ideathon held 24 to 26 November in Bali, Indonesia, where 150 publisher-based youth engagement specialists met to talk abou twhat they had done and explore what could come next. Details about what happened at that event can be found at http://www.wan-ifra.org/node/113678
In all, news publishing companies from 13 countries were honoured with World Young Reader Prizes. The full list is below:
THE TOP WINNERS
WORLD YOUNG READER NEWS PUBLISHER OF THE YEAR
Amedia (Norway) for its group-wide young reader programme and commitment that puts youth at the core of all of its strategy.
A GREAT HELP – TOP AWARD
Mindener Tageblatt (Germany) for Azubify - a multiplatform set of tools to help
companies and youth connect about apprenticeships.
This special category award is supported by Chevron (Indonesia) and honors a win-win partnership with a financial supporter that helps sustain excellence in news publisher engagement and service of youth. Download the fact sheet about the company's corporate social responsibility work HERE.
BRAND – TOP AWARD
Volksblad (South Africa) for the SkoolBLUES an interactive comic strip for teenagers.
DIGITAL FIRST - TOP AWARD
VietnamPlus (Vietnam) for Rapping the News. See below for the other two winners in this category.
This special category is supported by CCI (Denmark) and honors the news publisher that most creatively engages the young through mobile telephones, tablets and other digital devices.
(THREE WAY TIE FOR THE TOP AWARD)
The Star (Malaysia) for the R.AGE news and social media youth initiative that reinvented itself, going back to basics by adding face-to-face encounters -- events, campaigns and joint actions -- for its totally digitally connected young community..
Singapore Press Holdings (Singapore) for The Straits Times Schools, a decade's worth of youth engagement events and content development that has entrenched the publisher's print newspaper and online publications across learning institutions in Singapore
Gazeta Do Povo (Brazil) for the Read and Think programme it has done since 1999, involving 3000 teachers and more than 100 000 students with sponsors that make it sustainable, research that makes it believable and new digital elements that makes it current.
GOING GREEN – TOP AWARD
The Mathrubhumi Daily (India) for a "Free The Tree" campaign by youth to stop advertisements being attached to trees.
This special category was supported by GreenTEC Campus (Germany) and honours projects that give the young guidance and hope for improving the environment. www.greentec-campus.de
NEWS IN EDUCATION – TOP AWARD
Schleswig-Holsteinischer Zeitungsverlag (Germany) for a Tablet Class program that offers equipment and training to raise awareness among students of news on tablet devices.
PLAYING WITH THE NEWS – TOP AWARD
Jakarta Post [Foundation] (Indonesia) for Youth Speak Fun Day, a language festival of competitions, games and entertainment to help strenthen the English skills of 15- to 17-year-olds.
This special award category is supported by Capital of Children (Denmark) and honors initiatives with inventive activities that teach about the news by getting them involved in the news process. More here about the Capital of Children News Studio. Offical website: www.capitalofchildren.com
PUBLIC SERVICE - TOP AWARD
The Guardian (UK) for a highly interactive children's book website where children read, write and publish reviews, connect with other young readers and have face-to-face interview with their favorite authors.
Unable to attend the ceremony in Bali, Indonesia, editor Emily Drabble (at right in photo) and co-editor Michelle Pauli picked up their award at the 2015 WAN-IFRA Digital Media Europe event in London
OUR OTHER CHAMPIONS
BRAND – SILVER AWARD 7days (The Netherlands) for a Teenager of the Year Award that honors seven adolescents who have had an impressive accomplishment, chosing final winner through online voting.
BRAND – SILVER AWARD Dainik Bhaskar Group (India) for the innovative update of its Brain Hunt II nationwide contest promoting knowledge, intelligence and imagination.
BRAND – SPECIAL MENTION Tampa Bay Times (USA) for its Fit4Allkids digital and print effort supported by a local hospital to encourage families and youth to make healthy lifestyle choices.
DIGITAL FIRST – SILVER AWARD United Daily News Group (Taiwan) for its simple but brilliant One Picture, 5 Questions online activity
DIGITAL FIRST – SPECIAL MENTION Heidenheimer Zeitung (Germany) for its NOISE-online.de
EDITORIAL – SILVER AWARD Le Soir (Belgium) for it's bold 25 Years/25 Ans staffing and content move
ENDURING EXCELLENCE (EDITORIAL) – SILVER AWARD Frankfurter Neue Presse,(Germany) for a "Young Newspaper" initiative that turns over one entire edition each year to youth ages 14 to 22.
ENDURING EXCELLENCE – SPECIAL MENTION L'Alsace (France) for two decades of Journalist d’Un Jour [Journalist for a Day], which helps the region's secondary students get an unforgettable experience in doing both the journalism and marketing of news.
PUBLIC SERVICE – SILVER Die Presse (Austria) for its "Leseratte" reading contest in whch elementary schools can win a reading session with a popular Austrian personality.
DEADLINE for the 2015 awards is 5 MAY, but you get an extension to10 June if you attend one of the World News Media Congress events set for 1-3 June in Washington, DC.