World Association of Newspapers and News Publishers


Editorial Consulting

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Editorial Consulting

Article ID:

12072

Advisory and consulting services for editorial operations concentrate on systematically supporting newspaper management in the development and implementation of a newsroom strategy that follows a media-convergent publishing approach.

When tailoring the editorial operation we will support you asking relevant questions and finding the right answers:

  • What are the characteristics of your market and your audience?
  • What are the needs and expectations of your audience?
  • What products and services can be provided to build up a stronger relationship between the newspaper brand and the audience?
  • What are the strengths and the weaknesses of the existing operations?
  • How can the current organisation be developed to fit the future needs?
  • What skills need to be developed in order to be able to provide the new products and services?
  • How can the project be structured in order to achieve the defined goals?
  • What kind of infrastructure, environment, and tools are needed in order to support the editorial operations in the best possible way?
  • What potentials lie in a close co-operation with the commercial, marketing and circulation department?

Our approach aims to cover all relevant aspects that are crucial for a successful change in the newsroom.

Author

WAN-IFRA's picture

WAN-IFRA

Date

2014-03-08 02:24

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