World Association of Newspapers and News Publishers

Austria - young readership development

Austria - young readership development

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UPDATE from ZIS - The Austrian newspapers in education organization


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In cooperation with all the Austrian daily and weekly newspapers and magazines the ZiS-association (Zeitung in der Schule – newspapers at school) has been supporting the development of journalistic newspaper skills throughout Austria since 1995.

With the help of this unique cooperation-scheme children and youngsters alike gain a comprehensive insight into Austria's media scene. In order to develop a keen sense of media competence it is essential for young people to classify and evaluate quality journalism as well as information received from various other newspapers. All ZiS-projects aim at raising young people's interest in newspapers, thus encouraging them to look upon this media form as a valuable source of information and entertainment in the true sense of media literacy.


Recognition of teacher excellence In 2015, ZiS started a competition for teachers to show how they used newspapers in class. The ten best projects were nominated by the jury and won a € 200 award. To share the best practice ideas with other teachers, ZiS created a resource that can be downloaded for free from 

Newspaper projects and comparative studies Austrian teachers of all school types and grades can order a daily, weekly or a magazine free of charge for the period of four weeks. Key issues here are reading and understanding texts, getting to know the different newspaper sectors as well as the various elements of a news item. 

Newspaper workshops  When participating in the workshop "Newspaper jungle", primary school-children are given the chance to actually experience what it means to be a reporter. In the "Newspaper ahoy!"-workshop school children are introduced to the Austrian newspaper market. 

Teaching materials ZiS supports children and youths with a variety of materials,
assisting them to get their bearings in the Austrian media landscape and to decipher journalistic codes. All teaching materials are described and illustrated in detail here:


Media-education seminars Basic and more specific seminars provide teachers of all school types and grades with impulses for guiding critical young newspaper readers in class. Media-education lectures, discussions, workshops and tours of publishing houses offer a diverse and intense discourse with well-known representatives from the world of journalism, education and culture.



Aralynn McMane's picture

Aralynn McMane


2013-05-15 14:09

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The World Association of Newspapers and News Publishers (WAN-IFRA) helps newspapers, parents and teachers work together to engage the young to create a literate, civic-minded new generation of readers all over the world. Read more ...