World Association of Newspapers and News Publishers


Naija247News, Nigeria

Naija247News, Nigeria

Article ID:

15910

Naija247News is in the process of developing an entire mobile portfolio, including a mobile website, SMS news alert system, mobile city guide, and a mobile money transactions service. They previously had no mobile services, but are very dedicated to taking this step into the market.


“NAIJA247 MOBILE NEWS ALERTS”


Their goal is to take hold of a larger share of the market and reach new readers, as well as develop a stronger relationship with existing readers. They are also interested in increasing their revenue flow through mobile services, but are not sure of how to profit from the service they will offer.

Godwin has requested editorial and managerial consultation, as well as advice and consultation on marketing and sales.

Nigeria will hold elections in 2015 so Godwin’s aim is to have a functioning mobile service with an established subscriber base by then so that Naija247’s mobile news alerts can assist in electoral monitoring and keeping the public informed in real-time.

Author

Andrew Heslop's picture

Andrew Heslop

Date

2012-12-04 13:19

Contact information

Related nodes

Mobile news services offer high hopes for African publishers, who now have a new handbook to help them develop their mobile media and mobile businesses. Download the guide for free.

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-10-05 16:34