World Association of Newspapers and News Publishers


Hamar Newspaper, Somalia

Hamar Newspaper, Somalia

Article ID:

15909

Hamar is just entering the mobile market and will be the first newspaper in Somalia to do so. Their goal is to build a system for distribution of mobile news alerts, sports and business updates, as well as providing a tool for calculating foreign currency exchange rates. In a second phase of the project they would like to launch a mobile website for the paper and develop a mobile city guide to accompany that.


“HAMAR MOBILE NEWS”


Their goal is to reach new readers who are not currently reading their print version but also expanding the number of Hamar products that their existing readership are consuming.

As this project is starting from scratch, Hamar is organizing their own technical training and assistance in developing their applications from regional tech firms. They have additionally requested management consultation, mobile marketing and advertising strategy consultation, and advice on how to track customer satisfaction.

Author

Andrew Heslop's picture

Andrew Heslop

Date

2012-12-04 13:16

Contact information

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Mobile news services offer high hopes for African publishers, who now have a new handbook to help them develop their mobile media and mobile businesses. Download the guide for free.

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-10-05 16:34