World Association of Newspapers and News Publishers

Lineup shows 100% web based digital, print and broadcast advertising systems at IFRA Expo

Lineup shows 100% web based digital, print and broadcast advertising systems at IFRA Expo

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Lineup Systems, the provider of the industry’s only true web-based multi-channel advertising and CRM system, is showing their innovative products at IFRA Expo with an array of features to drive increased sales for media companies.

Its web-based systems AdPoint (for advertising CRM, booking, collaboration, finance, and analytics) and AdMount (for ad layout and planning) continuously offer new features developed for the world’s leading publishers and broadcasters. Visitors to IFRA Expo can see live demonstrations of the following industry-best innovations:


Lineup SaaS Solutions

AdPoint is now available as a cloud-based, on demand service. Customers can sign-up online and start using AdPoint for all of their multi-channel media booking needs. Companies can even sign up during IFRA and Lineup will configure it on their stand. See for more details.



AdPoint stands on its own right as the best digital CRM, booking, and invoicing system for pure-play digital companies. Seamless integrations with ad servers such as Google DFP, AdTech, and OAS provide fully automated workflows from pre-sales, to trafficking, and invoicing. Integrations with behavioral targeting systems such as Audience Science, and bidding platforms such as Rubicon make AdPoint a one-stop shop for all digital media companies. 

AdPoint also connects to ad delivery networks such as Adazzle for automated ad booking and delivery. Lineup will be showcasing the full digital solution, which is already implemented in 33 countries and has delivered over £10bn in revenue for our customers.


Tablet Sales & Tools

Designed to exploit the rich potential of both traditional and digital media, AdPoint is fully embedded within Adobe's digital publishing suite to deliver tablet and mobile-based media kits.  All of the content richness of a digital publishing suite (DPS) application is combined with the power of AdPoint to deliver a self-contained sales tool for the modern advertising sales rep. It combines readership information, circulation, case studies and print/digital/broadcast rate cards with the full power of AdPoint's CRM and booking capabilities to create real-time inventory checks, proposals/quotes, digitally signed customer approvals, and follow-up sales activities. 


Revenue Growth with Media-Specific CRM Tools

Lineup has always been an innovator in sales systems and will again show their strengths with the industry’s best lead generation, opportunity tracking, automatic pipeline management and sales workflow features.


Salesforce Integration

Lineup customers who own Salesforce can interlink the two systems to deliver Lineup’s full advertising booking and workflow within Salesforce plus real-time 2-way synchronisation of customers, contacts, opportunities, reports, and more.

Lineup has installations in 33 countries and supports more than 2,500 users in 21 languages. They serve a global list from their headquarters in London and operational bases in Scandinavia, Poland, Czech Republic, USA and Australia. Since 2002 their products have generated over £10 billion for more than 1000 international titles, sites and stations. Lineup is exhibiting at IFRA Expo with a team of industry experts ready to demonstrate all of the above features and others not mentioned here.  Visitors can find them at stand 364.


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2012-10-30 14:34

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