World Association of Newspapers and News Publishers


Winners in 2012

Winners in 2012

Article ID:

15176

WORLD YOUNG READER PRIZE

I-Next of India was designated the 2012 World Young Reader Newspaper of the Year in the annual Young Reader Prize competition from the World Association of Newspapers and News Publishers (WAN-IFRA), which awarded 21 prizes to newspapers and a newspaper printing plant from 13 countries that had found innovative ways to attract young people to the news.

Top prize winning cases, clockwise from top left: I-Next (India), The Star (Malaysia), Westdeutsche Zeitung (Germany), RotOcéan (France, La Réunion), Philippine Daily Inquirer (Philippines), Aftonbladet (Sweden), El Nuevo Día (USA, Puerto Rico) and Polskapresse (Poland).

Below, winners with their awards just after the ceremony in Bangkok, Thailand, at the first WAN-IFRA Asia-Pacific Young Reader Summit in July.



WAN-IFRA’s annual World Young Reader Prize competition honours innovative newspapers that have devised the best project or activity to attract young readers.

The prizes honored projects from all over the world in 2012, with top winners from India, France, Germany, The Philippines, Malaysia, Poland, Sweden and the United States. (Below is a full list of winners, after that, descriptions of their accomplishments.)

“Prize winners show that newspapers can successfully appeal to younger audiences in the digital age,” said Aralynn McMane, executive director of WAN-IFRA young readership development.

“This year’s winners offer a fantastic set of examples for how to capture and captivate this audience at that key point in their lives: when they will or will not become interested in a multiplatform relationship with their newspaper.”

In addition to taking the Young Reader Newspaper of the Year award, India’s I-Next also won the top award in the public service category, for a project that galvanizing youth to get out and vote.

"In short, I-Next did an excellent job,” the prize jury noted. “We found it especially interesting that youth considered corruption the number one topic of concern. The other two projects entered, which contributed to its Newspaper of the Year status, also showed creativity and relevance. The investigative report and campaign about heavy back-packs truly made a difference, and the folk singing contest was a fresh approach to youth entertainment.”

 


NOTE: YOU CAN DOWNLOAD A PDF WITH DETAILS ABOUT THE PRIZE AND THE WINNERS AT THE BOTTOM OF THIS PAGE. 


Newspapers give back to support WAN-IFRA NIE project in Africa

Five newspapers have declined their World Young Reader Prize cash award to support WAN-IFRA’s work to help African newspapers engage the young. The combined donations of i-next of India, The Philippine Daily Inquirer, El Nuevo Día (Puerto Rico USA), Polskapresse (Poland) and Westdeutsche Zeitung (Germany) will support training of and materials for teachers in Botswana later this year.

In May, Botswana became the latest African country to introduce News in Education (NIE), an international programme to increase children’s academic skills by using the newspaper as a teaching tool. A first demonstration classroom session was organized together with Botswana participants from three newspapers who are participating in WAN-IFRA’s Women in News (WIN) Programme. That phase of the programme was supported by Norske Skog, the Norway-based paper producer. Thanks to the new donations, a first teacher training will be conducted later in 2012.

More at http://www.wan-ifra.org/node/58761

 


The prizes in 2012 were supported by Norske Skog,
the Norway-based paper company.


Awards were presented and projects were discussed on 10 July in Bangkok, Thailand, at WAN-IFRA's first Asia-Pacific Young Reader Summit.  

 


WORLD YOUNG READER NEWSPAPER OF THE YEAR: 

 I-NextIndia

 

CATEGORY: PUBLIC SERVICE

TOP AWARD I-Next, India, for Power of Youth voting campaign

SPECIAL MENTION  Vorarlberger Nachrichten, Austria, for literacy campaign and projects 

 

CATEGORY: BRAND

TOP AWARD Aftonbladet, Sweden, for creating a digital arena for its rock concerts

JURY COMMENDATION Die Presse, Austria, for Eduard Education Award to encourage student energy projects. 

JURY COMMENDATION The Straits Times, Singapore, for reviving and modernizing its spelling contest

SPECIAL MENTION Hellweger Anzeiger, Germany, for a Mini World Cup for Girls

SPECIAL MENTION Heilbronner Stimme, Germany, for a rename the mascot campaign 

 

CATEGORY: EDITORIAL

TOP AWARD The Star, Malaysia, for transforming a print youth supplement into a powerful social media connection tool

JURY COMMENDATION The Washington Missourian, USA (Missouri), for "One World, Their Story" set of features.

 

CATEGORY: ENDURING EXCELLENCE

A two-way for the top award:

TOP AWARD (1) Polskapresse, Poland, for School Without Violence campaign

TOP AWARD (2) Westdeutsche Zeitung, Germany, for Schulpreis, which encourages student community projects.

JURY COMMENDATION (Enduring Excellence - Making the News) Pioneiro, Brazil, for Journalist for A Day

JURY COMMENDATION (Enduring Excellence – Newspapers in Education) A Tarde, Brazil, for A Tarde Eduçao

JURY COMMENDATION (Enduring Excellence – Newspapers in Education) Schleswig-Holsteinischer Zeitungsverlag, Germany, for Zikita kindergarten news in education programme. (See a video about the project HERE.)

CATEGORY: MAKING THE NEWS

TOP AWARD El Nuevo Día, USA (Puerto Rico), for its Logon total youth think strategy

SPECIAL MENTION Die Presse, Austria, for Reporter '11 Trainee Competition

SPECIAL MENTION Aargauer Zeitung, Switzerland, for Junior Camp

SPECIAL INSPIRATION CITATION, Northglen News, South Africa, for Generation Y

See also Enduring Excellence - Making the News

 

CATEGORY: THE NATASA PRIZE FOR NEWSPAPER PRINTING PLANTS

TOP AWARD RotOcéan, France (Ile de la Reunion) for "La Presse dans les Ecoles" [press in schools]

This prize honors Natasa Vuckovic Lesendric (1966-2011), who made sure that the first distribution system and printing for the Serbian independent press that she founded and managed had significant programmes to teach the young about journalism and press freedom.

 

CATEGORY: NEWSPAPERS IN EDUCATION (NIE)

TOP AWARD Philippine Daily Inquirer, Philippines, for Money Matters for Teens 

SPECIAL MENTION Südwest-Presse, Germany, for "Wir Lesen" [Let's Read] 

See also Enduring Excellence awards for NIE.

 


DETAILS ABOUT THE WINNERS

 

PUBLIC SERVICE TOP WINNER and YOUNG READER NEWSPAPER OF THE YEAR

i next

(India, circulation 272 385 daily)

WHAT THEY DID

The “Power of Youth” project was an initiative to encourage youth to take part in the largest event of the largest democracy in the world – the assembly elections. “Youth in India are becoming more and more indifferent towards the politics and not exercising their fundamental right to vote to choose their leaders,” said Alok Sanwal, COO of the paper. “This was an alarming situation for us as a representative of youth of North India and we decided to change the status quo.” The project featured a comprehensive survey across eight cities, which was intended to map young voters’ political priorities. I-next then published a series of vibrant spreads decrypting the survey results, and launched an action-oriented ‘I-vote’ movement encouraging young people to vote. This campaign helped to draw young people and first-time voters to the polls in record numbers, boosting voter turnout to 60-64% in February’s polls from around 46% in the last elections polls. This lead to the election of the state’s youngest - ever chief minister. The paper also led a campaign to increase awareness of overweight backpacks that children carried to school and ran an interactive folk song music contest. (Entry 44-45-46)

WHAT THE JUDGES SAID

I-next did an excellent job in galvanizing youth to get out and vote. We found it especially interesting that youth considered corruption the number one topic of concern. The other two projects entered also showed creativity and relevance. The investigative report and campaign about heavy back-packs truly made a difference, and the folk singing contest was a fresh approach to youth entertainment.

 

PUBLIC SERVICE (Special Mention Award)

Voralberger Nachrichten

(Austria, average daily circulation 68,500)

WHAT THEY DID

Austrian students lost 20 points in the proficiency test “reading”. The Voralberger Nachrichten reacted with the campaign “Lust auf Lesen” (“enjoy reading”). The campaign shows that reading is wonderful and enriching, and should not be looked at as a burdensome obligation. Newspaper and government called the schools to organize a reading festival where thousands of children celebrated literature in workshops, theatre pieces and competitions. Ten schools won a visit from a famous author. While participating in this project, students learn how to write book reviews, are rewarded for reading six or more books during the summer holidays, are invited to reading courts where celebrities bring books of their private collection and read some text examples and lastly, students from all over the country can nominate the best new releases on the book market.

WHAT THE JUDGES SAID:

Bravo on a creative and varied support of reading in your community! We could just as easily given you a “brand” award as this work also clearly positions you as THE partner in improving reading. (Entry 55)

 

BRAND TOP WINNER

Aftonbladet

(Sweden, circulation 1.1 million daily)

 

WHAT THEY DID

The paper created “Livelöpe, an interactive online arena to change its annual rock concert into an online-only event. The digital music festival was held in the summer instead of the winter, and lasted three months. Artists contact with the audience from the studio via a TV screen. Each activity (hand claps, photos, song requests, swaying lighters, shout-outs, make-outs) are color coded and shown on an activity curve as well as the comment feed and current song request list. This live music festival allows fans from all over the world to come together. The format was translated into the public speeches that politicians give before an election. The audience can boo, applaud, take pictures, choose topics and ask questions directly to the party leaders. All the main party leaders in Sweden participated in the live campaign. See a video about the project HERE.

WHAT THE JUDGES SAID

This is an incredible, monster idea: an interactive online arena for a newspaper’s rock concert. The exciting use of social networks produced extremely impressive numbers and a buzz in the target group that cannot be beat. Who says newspapers cannot be cool? (Entry 49)

 

BRAND (Jury Commendation)

Die Presse

(Austria, circulation 263,000 daily)

WHAT THEY DID

Students aged between 6 and 20 competed in the “Die Presse” EDUARD 2012 competition for creative ideas on the topic of energy. Following completion of a multistage selection process, schools from across Austria had the chance to win a share of €50,000 to implement their projects. Verbund, one of the biggest European producers of electricity from hydro power, teamed up with EDUARD 2012 to encourage innovative teachers and students to do more for their school than what is simply written in the syllabus.

WHAT THE JUDGES SAID

This excellent project offers a new idea, well-funded by the partner, with clear benefits for education and the newspaper as well. (Entry 68)

 

BRAND (Jury Commendation)

The Straits Times

(Singapore, circulation 354,000 daily)

WHAT THEY DID

 The Straits Times National Spelling Championship is an initiative to enhance the spelling proficiency of primary school students in the digital age. The main goal is getting students to read more and spell at an expert level. The Malaysia-based RHB Banking Group  was the main financial sponsor for the event, bearing the cost of marketing, prizes and production, as part of its strategy to position itself in Singapore. The Straits Times cross-platform engagement was supported by its print, online television channel and portal. The Straits Times’ editorial team worked alongside the Ministry of Education, National Library Board and Speak Good English Movement to develop the game play and word bank. To deliver greatest returns for their investors The Big Spell campaign execution involved print, online, radio and several events to help promote the RHB. About 1,200 participants attended the preliminary rounds. Brand awareness and preference towards The Straits Times and RHB Banking Group were raised among students and educators. An improvement in students’ spelling proficiency was observes by the teachers.

WHAT THE JUDGES SAID

The paper took a bygone idea and made it a fun, updated concept with a well-managed multimedia approach with a solid educational goal plus good monetary and circulation gains. (Entry 31)

 

BRAND (Special Mention Award)

Hellweger Anzeiger

(Germany, circulation 25 000 daily)

 

WHAT THEY DID

The paper helped 16  elementary schools create a girl’s Mini-World Cup for Girls as a parallel to the Women’s World Cup played in Germany in 2011. The girls learned about the rules of soccer and about the country its team represented. The embassies of the World Championship countries provided the schools with information and other material. Sixteen local enterprises acted as "godparents" by providing balls and  uniforms for their team. The tournament lasted six days at the end of June and into July. On Saturday, June 11 2011, Hellweger Anzeiger invited all 16 schools participating in the tournament to attend a “Day of Nations” where the schools present themselves as ambassadors of their countries and will show how much they have learned during the project.

WHAT THE JUDGES SAID

This is a great variation of an earlier winning idea from Gazeta Wyborcza (2008) in creating an unforgettable sports experience for a group that would have otherwise felt left out. Bravo! (Entry 5)

 

BRAND (Special Mention Award)

Heilbronner Stimme

(Germany, circulation 95,000 daily)

WHAT THEY DID

“Wanted: A new Stimmchen” was a project that had Heilbronner Stimme readers the opportunity to design and choose the new mascot for their Young Readers’ page. A total 1000 designs came in from 700 young artists, and an internal jury chose the best three. The artist of the winning design received 1000 Euros. The new mascot was created to modernize the outdated design and this gave young readers the opportunity to be involved with a huge editorial decision.

WHAT THE JUDGES SAID

This is a simple idea that connects fantastically to youth by making them part of an editorial decision: the new mascot. (Entry 69)

 

EDITORIAL TOP WINNER

The Star

(Malaysia, circulation 300 000)

WHAT THEY DID

Its initial objective was to produce print content that was relevant to Malaysian youth (ages 16 to 26), and to find ways to deliver that content to them. The objective then evolved to include actively engaging the youth on social media, and creating a R.AGE community of young people eager to speak up on important issues. Thus, this editorial product has evolved from an eight-page print pull-out to a multimedia platform that not only reaches a national print readership of close to a million, but more importantly, also actively engages its target audience through an online and social media network that includes Twitter, Facebook, YouTube, Pinterest, a website, and a series of blogs. This youth platform was designed to help The Star engage Malaysian youth by creating a community of followers on social media.

WHAT THE JUDGES SAID

This is a great example of moving from a pure print product for youth effectively and authentically into social media connections. These people are doing a beautiful, top-class job in working across all platforms. (Entry 43)

 

EDITORIAL (Jury Commendation Award)

The Washington Missourian

(Missouri, USA, circulation 16 000 twice weekly)

 

Washington MissourianWashington MissourianWHAT THEY DID

The paper produced an 8-week summer reading program to keep children engaged with the newspaper while they are out of school. The theme for 2011 was “One World, Many Stories” and encouraged global diversity. Washington, Missouri, and Marbach am Neckar, Germany had become Sister Cities in 1990. The newspaper wanted to give young readers a meaningful learning experience about their Sister City partnership. The project's goal was to answer all and any questions about the German town and was entirely dependent on the partnership of a family in or near the Marbach community to provide them with information and photographs via email. The family chosen for this project had three children, but the weekly series focused on a 12-year-old girl and 14-year-old boy. An introductory 8-page supplement with information about the eight-week series was produced with incentives for children to read  all the stories. Children who read the entire series and returned an entry form received a free admission ticket to the annual local fair. 

WHAT THE JUDGES SAID

This is another of those rare, very original but simple ideas that most any paper could adapt and use, even if they don't have a ‘sister city.’ We particularly liked the visuals and informational graphics. (Entry 23)

 

ENDURING EXCELLENCE - TOP WINNER (shared the top prize with Westdeutsche Zeitung)

Polskapresse

(Poland, group circulation 3.7 million)

WHAT THEY DID

The Polskapresse group of daily and regional papers have carried out the multi-faceted “School Without Violence” program since 2006 with the support of the Orange Foundation. The goal of the program is to reduce violence in Polish schools by raising awareness, changing attitudes towards violence as well as providing schools with the support and tools necessary to tackle the problem in an effective and systemic manner. Tools included training for teachers, events, and all kinds of support materials.

WHAT THE JUDGES SAID

Polskapresse has done truly excellent work on the crucial issue of bullying and violence in schools. We salute this continuing commitment to helping solve this worsening problem. (Entry 75)

 

ENDURING EXCELLENCE - TOP WINNER (shared the top prize with Polskapresse)

Westdeutsche Zeitung

(Germany, circulation 150 000 daily)

Westdeutsche Zeitung 2012 kidsWestdeutsche Zeitung 2012 kidsWHAT THEY DID

Once a year, since 2007, Westdeutsche Zeitung newspaper awards a “Schulpreis” to school projects that promote reading ability and education, improvement of integration, the living space of schools and sustainability. The sponsors, ElectronicPartner, Bayer AG and Sparkasse Krefeld, provide 60 000 Euros in prize money. Any school in their distribution area can apply. Many of the projects support education playfully wile improving cooperation between the students.

WHAT THE JUDGES SAID

This is clearly a great idea in its simplicity: rewarding young people's good intentions about important matters by funding a wide variety of fun and worthy student projects with the help of three sponsors. (Entry 19)

 

ENDURING EXCELLENCE (Jury Commendation Award)

Pioneiro

(Brazil, circulation 27 500 daily)

WHAT THEY DID

Since 1997, the paper has invited children ages 6 to 15 to become journalists for a day, producing newspaper articles, photos, comics and illustrations about politics, economics, leisure, fashion, sport, health and many other topics. The top 100 articles are published in a special issue produced entirely by students. The student with the best story wins a digital classroom for his/her school, a badge allowing the student to visit the Pioneiro writing center for a year, a certificate and many other gifts. Every year, the number of students submitting work is increasing from 300 items at the start to more than 8000 last year . In addition, Foquito, the mascot, and journalists from Pioneiro visit schools to talk to students about journalism,and informing them about Journalist for a Day competition.

WHAT THE JUDGES SAID

This is an extremely thorough programme that encourages students to learn by doing not only reporting but also all the “jobs” of news work. (Entry 22)

......

More descriptions to come. Meanwhile, the PDF below will provide details about the winning entries and prize itself.


Free download(s)

  • An overview of the prize and the 2012 winners
  • Our free resources can be downloaded after you register once with us.

    Please login to download the material.

    If you do not have an account yet, please register HERE.

    Forgot your password? Click HERE.

Author

Aralynn McMane's picture

Aralynn McMane

Date

2012-05-28 14:04

The World Young Reader Prize honors excellence in new publisher engagement of the young in all ways on all platforms. Read more ...

The World Association of Newspapers and News Publishers (WAN-IFRA) helps newspapers, parents and teachers work together to engage the young to create a literate, civic-minded new generation of readers all over the world. Read more ...

Your source for news and information about our services covering editorial strategies, the World Editors Forum, Newsplex advisory, journalism academy and conferences such as the Newsroom Summit in Europe, Asia and India. Read more ...