World Association of Newspapers and News Publishers


Jury members star at this work

Jury members star at this work

Article ID:

14925

Our prize jury includes past, multiple World Young Reader Prize winners who we made retire because they were consistently beating everyone else. However, that doesn’t mean they have stopped doing great work in helping their newspapers engage the young in meaningful ways.

Here are just some of the most recent achievements from a few of them. (Above is the jury from 2011, hosted by Zero Hora of Brazil. A full jury listing for 2013 is at the bottom of this page.):

Lynne Cahill of the West Australian has gone on to win a marketing prize from the International News Marketing Association for a booklet of Christmas Carols that garnered huge community interest and sponsorship. Other recent actions incude:

> a Football (Aussie Rules) Mathematics pack that sold out in two weeks,which included a defined number of newspapers for each class and meant 29,000 extra circulation a week until the end of September when the season finished. The action won the 2012 top prize for newspapers in education from PANPA (the Pacific area newspaper publishers association). 

> regular “Make It” contests for using old newspapers. Sometimes it’s a puppet or fashion or holiday decorations or costumes that go with a favorite fictional character for Book Week.

> a workshop called “Playground Geometry: in which the aim is to build geodesic domes out of newspapers. She had done two workshops the previous week for a total 100 teachers learning how “Read and Recycle”: to use the paper’s serial story and then recycle the read newspapers to construct geodesic domes (get to know the geometry behind construction).

Her first World Young Reader Prize, in 2004 when there was only one global winner, was for a project that focused classroom use of foreign news and the travel section in multiplatform “Passport to the World “ project.

Wendy Tribaldosof Aprendo at La Prensa in Panama completed a national folklore project (Proyecto Folclore) that, for the first time ever, produced both printed materials and a full HD DVD with more than 5 hours of material about customs, dances, stories, and more from all over the country. The fully-funded project not only was a first for a country but also finished with a record 30% circulation increase for La Prensa.

She is about to be the first to publish the pilot version of WAN-IFRA's "Mobile in the Family: A user's guide" so other newspapers can benefit from her approach, which includes getting a sponsorship package with a local cellular service provider and a promotion in which people write about how cell phones changed their lives. Also, Aprendo developed with Nestlé a series of publications to introduce very young kids (3-4 year old)to letters and basic math.

 Aprendo also worked with Tetrapak in developing a recycling booklet and created a recycling mini-plant within the classroom where they do tours for upper primary students (ages 10 to 12) to show the process. "It even has special cameras and lighting so the kids can follow the process and of course it makes it more interesting," she said. "At the end we produce recycled paper with seeds inside so children can plant them in schools or their houses."

 Her wins in the early 2000s, including the top prize, remain benchmarks for great youth approaches: one was a programme that introduced the newspaper to lower primary school students through a joyous experience that included a circus performance within the newspaper, and for a history scrapbook that students made themselves by adding images from the newspaper to a booklet with core information about the country.  

 

Grzegorz Piechota of Gazeta Wyborcza in Poland continues work on the paper’s massive, innovative School 2.0 project to revamp the digital approaches in Polish educational system that started by sending ooloolreporters back to school.

The full story about that is HERE 

But that’s not all, on preparation for the 2012 European football championships.the paper did Mission 21, in which an international group of journalism students from City University in the United Kingdom is tested Poland’s readiness to host the crowd coming to next year’s You can check out the results at facebook.com/misja21 or misja21.blox.pl

As World Young Reader Newspaper of the Year for 2008, his wins were for projects that:

> led youth to help save a river from highway construction. This was a multi-media, multi-faceted campaign that appealed to the young through citizen reporting, special editions, blogs, mobile messages, protests and even a benefit rock festival.

> wrapped the paper’s magazine in a printed Tibet flag cover and then got young readers to send in photos of themselves with the flag to support Tibet

> created a national Mini-Euro soccer competition for children after Poland lost in the main event

Lisa and video of the weekLisa and video of the weekLisa Blakeway of EISH (Educational Improvement and Study Help) & Vuselela, South Africa. Lisa won our second World Young Reader Prize in 1999 for the cut-out story-books in The Sunday Times that allowed thousands of children, including in remote areas thanks to a special printing, to have what for many was the first book they ever owned. Now, thanks in part to a little advice from fellow jury members and support from the Dutch government through the European Jouranlism Centre, she's doing ground-breaking work in an exciting mobile-phone based youth journalism project. That project focuses on equipping young people, especially those from poor communities, with basic media skills so that they can tell their own unique stories in their own unique way while using new technology and delivery mechanisms. The goal is for youth to be able to visualize and create solutions for the wide range of challenges they face. More about that project HERE.

Margaret & NIE "movie" posterMargaret & NIE "movie" posterMargaret Boribon of Les Journaux Francophones Belges Belgium, has created a powerhouse newspapers in education programme in the country that continues to make a difference. In her spare time she is secretary general of that association and head of the WAN-IFRA committe of directors. The Belgian newspapers in education programme, Open My Daily [Ouvrir Mon Quotidien] has meant an understanding of the press and of press freedom for hundreds of thousands of students over the years as they develop their basic academic skills and citizenship by using the newspaper in class.  The project continues to attract considerable government support.

 Watch this space for more actions from other jury members.


THE WORLD YOUNG READER PRIZE JURY

The jury is made up of past, multiple top World Young Reader Prize winners who have been retired from the competition, together with experts in young readership development. Each year, WAN-IFRA invites guest judges to join the panel. NOTE: Judges do not participate in decisions about entries from their own countries.

PERMANENT JUDGES

Margaret Boribon (Belgium) – President, WAN-IFRA Committee of Directors

Lynne Cahill (Australia) – Manager, Newspapers in Education (NIE), West Australian

Lisa Blakeway (South Africa) – Executive Director – EISH (Education Improvement & Study Help)

Wendy Tribaldos (Panama) – General Manager, Aprendo, the youth supplement and programme of La Prensa, Panama

Grzegorz “Greg” Piechota (Poland) – Head of Public Awareness & Social Campaigns at Gazeta Wyborcza, Warsaw, Poland

Ângela Ravazzolo (Brazil) – Education Editor at Zero Hora in Porto Alegre

Aralynn McMane (France) – Executive Director, WAN-IFRA Young Readership Development

2013 GUEST JUDGES

Gerard van der Weijden (Belgium) – Executive Director, STEPP

Harsha Matthew (India) - Assistant Editor & Director, Malayala Manorama

Sophia Burton (USA) - WAN-IFRA youth engagement intern

2012 GUEST JUDGES

There were no guest judges in 2012. 

2011 GUEST JUDGES

Christopher Sopher (USA) – Founder & Director, youngerthinking.com

Cristiane Parente (Brazil) – Executive Coordinator of the NIE Program - National Newspapers Association/Brazil

Mariana Müller (Brazil), first winner of Zero Hora’s First Journalist” competition of Zero Hora, now part of team creating hyperlocal editions, and also then-chief editor Altair Nobre.

Note: Vote totals discounted those of judges for entries from their own countries.

WAN-IFRA warmly thanks Zero Hora newspaper of Porto Alegre, Brazil, who hosted the 2011 deliberations.

Author

Aralynn McMane's picture

Aralynn McMane

Date

2012-04-04 15:51

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The World Young Reader Prize honors excellence in new publisher engagement of the young in all ways on all platforms. Read more ...