As noted by Poynter, this will present new challenges for news orgs. Many with expertise in making the same content available for different platforms, will now need to have different content as well. Or at least ensure that all existing content is available in high resolution. 

While some innovations, like 4G, are unlikely to go mainstream in Europe for at least another 18 months, users will very quickly come to expect HD quality text, photos and video on their new iOS devices. 

As Charles Arthur from the Guardian points out, for some magazines this "would mean about 2.8GB per issue for benefits that most people won't either notice or benefit from initially".

It's a dilemma that will undoubtedly be discussed further by the New York Times and the Guardian at DME 2012 in April - and by the MailOnline and Axel Springer (and others) on our European Study Tour.