With up to 90 % involvement in countries like the Philippines, Australia or Indonesia, social networking is Asia’s favourite pastime online. It represents for news publishers an opportunity to engage with new audiences, to interact and create a bond with their readers and to make their brand relevant in the new media world. The jury will evaluate the originality of the offering, the level of users’ engagement and the complementarities of the social media platform with the media company’s main
products.

Eligibility

All newspaper and magazine publishing houses which used social media platforms to engage their audience between September 2011 and September 2012 are eligible to participate.

Submission Guideline

• Entries should be submitted in a PDF document containing a Power Point presentation of no more than 8 slides describing with text and screenshots the service’s main features as well as the registration and access processes. Please ensure that digital files are no larger than 5MB.
• Provide the social media web page specific URLs as well as a user name and password if needed.
• If your website is in a native language other than English, we require the entrant to provide a full English translation of the website’s main navigation menus.