2.A Cross Media Editorial Coverage

2.B Cross Media Advertising

This award honours a newspaper’s ability to offer added-value to its readers/users and advertisers through publishing or advertising on several media channels. Entries should demonstrate an effective use of each media platform’s specificity as well as a coherent management of their complementarities for servicing the readers and advertisers with the best media experience possible.

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Eligibility

Entries must consist of an editorial coverage or an advertising campaign published between September 2011 and September 2012 on at least 2 media channels.

Submission Guideline

Entries should be submitted in a PDF document containing a Power Point presentation of no more than 8 slides with pictures of the materials printed in the newspaper, URLs and screen shots of the related Web publications and pictures of all related materials (such as flyers, promotional objects, events, mobile content, etc.). Please ensure that digital files are no larger than 5MB.