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Duncan McIntosh partners with Atex to enhance print and digital advertising offering

Duncan McIntosh partners with Atex to enhance print and digital advertising offering

Article ID:

12747

Reading, UK, 02.02.11 — Duncan McIntosh Company (DMC), the publisher of Editor & Publisher and other premiere magazines and websites, signed a managed services agreement for the Atex Advertising solution and the Atex Kaango online classified marketplace. DMC chose Atex to generate more online advertising revenue while streamlining the advertising operations for its print and digital properties.

DMC will use Atex Advertising to manage customer contacts, print and Web order entry, and advertising accounts receivables. DMC will also use the Atex ad production, print layout and ad serving integration to increase productivity throughout its entire workflow. As a hosted solution, Atex will oversee the installation, maintenance, and support of the system in the Atex data center. This relieves DMC of many day-to-day IT responsibilities, allowing them to focus on more important business-critical tasks.

With Kaango, DMC receives sophisticated features and functionality to enhance online classified websites. The Atex Kaango marketplace enhances advertising revenue by offering classified customers advanced features and up-sells. The solution also offers buyers powerful search tools for faster and more accurate results.

“Partnering with Atex helps us improve productivity across our entire company,” said Duncan McIntosh, DMC Owner. “With these solutions in place, we now have the technology to support the sales, accounting, and customer service operations we need for success moving forward.”

“We are pleased that Duncan McIntosh Company has selected Atex Advertising and Kaango online classified solution to support its advertising department,” said Scott Roessler, Atex North America CEO. “This is an exciting opportunity and we look forward to working with DMC to help reach their business goals.”

For more information, please visit the Atex website www.atex.com

About Atex

Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to optimise profitability and successfully compete in the rapidly converging media channels. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.


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Michael Spinner-Just's picture

Michael Spinner-Just

Date

2011-02-02 14:18

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