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The Seattle Times Company uses Atex Kaango online classified solution to compete with Craigslist

The Seattle Times Company uses Atex Kaango online classified solution to compete with Craigslist

Article ID:

12731

Kaango enhances the functionality of The Seattle Times Company’s website NWsource.com

Reading, UK, 27.01.11 — The Seattle Times Company, publisher of The Seattle Times and seattletimes.com, is live using the Atex Kaango online advertising solution to power its classified website NWsource.com (www.nwsource.com). Kaango enables The Seattle Times Company to expand its online classified functionality and offer a truly self-service online experience.

The Seattle Times chose Kaango to help generate more online advertising revenue through paid ad enhancements like feature positioning and additional photos. Kaango also provides a system to manage customer ad management, ecommerce and reporting.

“The product improvements offered by our partnership with Kaango positions NWsource classifieds to compete with Craigslist in our market,” said Denise Lee, Online Product Manager, The Seattle Times Company. “At the same time it still provides our advertising customers with the kind of high-level quality and customer service they expect from their local newspaper.”

Kaango leveraged The Seattle Times Company's experience with their online community to enhance the NWsource.com and Kaango platform user interface.

Lee continued, “We were impressed by Kaango’s openness to our suggestions and the flexibility they provided to help customize the UI to maintain our strong local brand. We look forward to continuing to work with Kaango to build on our success as a local, trusted source bringing together buyers and sellers.”

“We welcome The Seattle Times to the Kaango network,” said Joe Conti, Kaango Chief Operating Officer. “We are delighted to have them aboard and contributing to the more than 1.2 million unique visitors the Kaango network provides services for.”

For more information, please visit the Atex website www.atex.com

About nwsource.com

About NWsource: NWsource.com is a locally-based, trusted online shopping resource for Seattle residents looking for the best information about how to spend their free time and money. NWsource.com is part of The Seattle Times Company, a 114-year-old locally owned family business. In addition to NWsource.com, The Seattle Times Company’s online network of Web sites includes seattletimes.com, NWjobs.com, NWautos.com and NWhomes.com. Today, The Seattle Times Company Print and Online Network reaches more Northwest adults than any other local news media, with print and online products seen by seven out of 10 adults in King and Snohomish counties.

About Atex

Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to optimise profitability and successfully compete in the rapidly converging media channels. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.

About Kaango

Kaango (www.kaango.com) powers the online classified ad markets for more than 200 newspapers, Web sites and television stations nationwide. Kaango enables its media partners to efficiently originate classified ads destined for display on their own Web site, other Web sites or print. Kaango also provides its partners with strategic guidance in the establishment of their online classifieds.


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Michael Spinner-Just's picture

Michael Spinner-Just

Date

2011-01-27 14:54

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