2010

The 2010 version of the XMAs, presented at IFRA Expo 2010 in Hamburg, focused on publishers who use multimedia to build relationships with local markets, encourage interactivity, and help advertisers create local campaigns.

•  "Limbolink", Het Belang van Limburg, Concentra, Belgium
• "Fashion Season@Orchard 2010", Singapore Press Holdings, Singapore
• "EUROSPAR Liezen", Kleine Zeitung, Austria
• "Deporte Base Cantabria", El Diario Montañés, Editorial Cantabria, Spain
• "nahraum.de - meine fotowelt", Ruhr Nachrichten Dortmund, Lensing Medien, Germany
• "Vida solidaria", Diario El Correo, Spain
• "OS- und EL-Nachbarn.de", Medienhaus Neue OZ, Germany
• "Kommuniti Cakna", Kumpulan Karangkraf, Malaysia
• "Wir machen unsere Leser zu Regionauten!", RMA Digital, Austria
• "Let's corrupt you", Agora, Poland
• "Ente Naadu", Malayala Manorama, India
• "soydemalaga.com", Prensa Malagueña, Spain
• "Meine Gemeinde", Eugen Russ Vorarlberger Zeitungsverlag, Austria

Read about all the 2010 participant projects here.

2009

The objective of the XMA Cross Media Awards 2009 was to present the best examples of design in newspapers that combine different print and digital channels to bring their brand across.

Link to 2009 winners book

Link to 2009 projects

2008

The aim of the XMA Cross Media Awards 2008 was to present the best examples of combining different print and digital channels to bring the advertisers’ messages across.

Link to 2008 winners book

Link to 2008 projects

2007

In 2007, the competition addressed the hot topic of “communities” and involving readers in the generation of content. 

Link to 2007 winners book

Link to 2007 projects

2006

In 2006 then IFRA invited newspapers from all over the world to enter their cross-media special projects organised to accompany the Football World Cup 2006 for the first XMA Cross Media Awards.

Link to 2006 winners book

Link to 2006 projects